Evolution of Health Care Policy Essay

This chapter discusses the political and economic aspects that have taken both Canada and the US in different paths which is ultimately shaped by the organization and delivery of care with its recent restructuring efforts. The US health care system is a system of private health insurance where most of the population gets benefits through employment or other benefit plans such as those for veterans. There is public health insurance for those on social security called Medicare and those that require social assistance called Medicaid. But, 45 million people are still uninsured and millions are underinsured. Unlike the US, Canada has a universal system of public health insurance where contracts with private non-profit health care institutions such as hospitals and health practitioners deliver care. The national health insurance represents a sense of clarity between â€Å"free market† liberalism and the â€Å"planned economy† socialism. Public financing is considered the optimal form of health care financing due to the fact that insurance is affordable to all citizens no matter how ill, effective cost control over health care services, and there’s universal coverage. With such a system, those that are healthy that do not need many treatments support those that require health care service which ultimately offer good cost control and good equity. Canada and the US have different perspectives in access to their pharmaceuticals. Canada has a public health insurance where people over the age of 65 and those on social assistance are covered. Unlike Quebec that has a drug benefit program for everyone, Ontario has created programs to those that have a large amount of drug costs and the rest of the population has access through private insurance through employment. This causes issues with those that are in low paying or have part-time jobs. Pharmaceuticals here in Canada are regulated by the Patented Medicines Prices Review Board unlike in the US. However, access to medicines for the treatment of cancer is getting more and more expensive and only few that are covered. This material is consistent with what I believed prior to this course with some new knowledge attained. It’s great to look at our health care in depth. As of right now since I just started back at York University this summer, I did not have any health benefits for quite some times so I avoid going to the doctor’s and getting medication because as a student I cannot afford it. If people like myself have better access to coverage, a number of health issues could be avoided. I appreciate what Obama administration is implementing so that the uninsured have access to health care as well.

Blackberry Strategy

BlackBerry’s strategy to gain market share in the mainstream market and The use of promotions to achieve its goals Team JMARCS Bozak, Dasgupta, Feng, Kumar, Sharma, Tu SET: 1G  Ã‚  Ã‚  Ã‚   MKTG-1102  Ã‚  Ã‚   Instructor: Don Linder  Ã‚  Ã‚  Ã‚   October, 22, 09 Introduction: Research In Motion (RIM) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. (Reseach In Motion) RIM was founded in 1984. RIM now has offices in North America, Europe and Asia Pacific. BlackBerry is a line of wireless handheld devices that was introduced in 1999 as a two-way pager. In 2002, BlackBerry was released, which supports push e-mail, mobile telephone, text messaging, internet faxing, web browsing and other wireless information services. It delivers information over the wireless data networks of mobile phone service companies. BlackBerry holds the world's second highest market share in the smart phone platform, capturing 21% of worldwide smart phone sales in Q2, 2009. On 30 May 2009, RIM announced the number of BlackBerry subscribers has reached approximately 28. 5 million. (Wikipedia) BlackBerry’s competitor Apple introduced the iPhone in 2007 which was named the Invention of the Year by Time Magazine. Apple iPhone is growing at a very impressive rate and with introduction of iPhone 3GS, Apple looks all set to overtake RIM by mid of 2010 and become number two player in smart phone market. Analysts were saying that RIM is unlikely to maintain its over 50% share in North America due to growing competition from Apple, Motorola, and Palm, among others. (Wikipedia) Problem: How does RIM gain market share in the consumer smart phone market? Key Findings: Consumer behaviour Two types of users for smart phone customers: ? Enterprise customers- BlackBerry was a â€Å"company decision†. ? Non-Enterprise customers- BlackBerry was a â€Å"personal decision†. †¢ According to Canalys Research, touchscreens became the preferred interface, representing 40% of all shipments. Upon recognizing Apple’s success with the iPhone touch screen interface, R IM introduced its own touch screen device called BlackBerry Storm in end of 2008. (Canalys Research) †¢ According to Canalys Research, Smart phones have been opposing the industry norm, with shipments growing despite the global recession. Canalys Research) Company information †¢ An aggressive â€Å"buy-one-get-one† promotion by Verizon Wireless helped RIM’s BlackBerry Curve move past Apple’s iPhone to become the best-selling consumer smartphone in the U. S. in the first quarter (Q1) of 2009. (NPD Group) †¢ iPhone is exclusive to major carriers such as AT (in US), Rogers and Fido (in Canada) and O2, T-Mobile, Vodaphone (in Europe) and many smaller carriers around the world. †¢ Verizon and Vodafone are heavy promoters of BlackBerry. †¢ Palm exclusive to Sprint until 2010. †¢ RIM has successfully expanded its product portfolio to include a wide election of devices and interfaces that appeal to a range of customers at different price po ints. Market Share †¢ The battle between iPhone and BlackBerry is over the Non-Enterprise market, as the users of smartphones are increasing in this segment. †¢ RIM’s consumer smartphone market share increased 15 percent to nearly 50 percent of the smartphone market in US in Q1 2009 versus the prior quarter, as Apple’s and Palm’s share both declined 10 percent each. (NPD Group) †¢ According to NPD’s â€Å"Smartphone Market Update† report, U. S. consumer sales of smartphone handsets in first-quarter, 2009, ranked in the following order: 1. RIM BlackBerry Curve (all 83XX models); 2. Apple iPhone 3G (all models); 3. RIM BlackBerry Storm; 4. RIM BlackBerry Pearl (all models, except flip); 5. T-Mobile G1. (NPD Group) †¢ According to Gartner’s research, the smartphone sales grew 27 percent during the period. In smartphones Nokia came in top but their market share dropped from 47. 4 percent in Q2 2008 to 45 percent in Q2 2009. RIM saw 1. 4 percent jump in market share, which brought their number to 18. 7 percent. Apple saw the biggest jump from 2. 8 percent in 2008 to 13. 3 percent in Q2 2009. (Gartner) Gartner says â€Å"Apple’s expansion into a larger number of countries in the past year has produced a clear effect on sales volumes, as have the recent price adjustments on 8GB 3G iPhone. † (Gartner) Assumptions: RIM has the necessary financial resources or the means by which to promote its product. RIM also needs to have enough financial reserves to absorb lower profits due to aggressive promotions . SWOT Analysis: We have quotes from our research accompanying the statements below. These quotes are designed to further illustrate the meaning of the statements. Strengths Global prominence and financial stability of the BlackBerry brand in North America provides a strong platform for product innovation. â€Å"Over 35 percent of 2007 revenues were from global sales outside North America. Between 2001 and 2007, the company grew its workforce from about 1250 employees to more than 7000 employees. † (Grewal, 2009) †¢ RIM's BlackBerry offers a varied set of products to identify the needs of the different segments of users. RIM has a strong line up of smart phones such BlackBerry Curve and BlackBerry Pearle with the popular QWERTY keyboard. The new series include clean and sharp BlackBerry Bold and BlackBerry Storm. RIM has also introduced BlackBerry App World where you can download and purchase apps from a smart phone. So far RIM has established a strong base with professional users because of their product's functionality and security. â€Å"Storm, the new BlackBerry is among RIM's strongest moves so far to appeal to the increasing number of consumers opting for multimedia phones, a market that is increasingly turning to touch-screen devices for their ease of use. † (The Wall Street Journal) †¢ BlackBerry carries a range of reasonably priced products which gives their customers the most selection in the smart phone market. Our checks show AT store reps appear poised to recommend BlackBerry to shoppers deterred by iPhone’s $599 (U. S. ) price tag,† (The Globe and Mail) †¢ RIM's strength in the smart phone market is its impressively sized distribution network to provide products and services to the consumer. â€Å"Retail consumers and corporate clients can buy the BlackBerry from more than 500 carriers and distribution partners in about 170 countries around the world. † (Leader-Post) Weaknesses †¢ RIM has a weak entertainment platform for its product compared to its biggest rival: Apple, which specializes in consumer friendly multimedia device. Below, we have a recent quote from BlackBerry CEO Jim Balsille, who emphasizes the company's need to focus on the non-enterprise market. â€Å"As we head into the third quarter we look forward to gaining traction with BlackBerry services in new market segments to drive the next leg of growth for the company,† (Perez) †¢ BlackBerry is weaker brand compared to Apple and Nokia in the consumer sector. They have only recently started to promote their product for the mainstream consumer. †¢ â€Å"The company expects to ship between 9. 2 million and 9. million BlackBerry smartphones next quarter, as it prepares for follow-ups to popular devices such as the Storm and Bold. But some analysts expressed concern over its push to the mainstream because it would mean that RIM would be competing more directly with its consumer-friendly rivals. † (Perez) †¢ Due to the relatively higher prices of BlackBerry products, it has a harder time competing in emerging markets. â⠂¬Å"Nokia has a strong presence in the low-cost part of the market. And it's likely that the company will continue to maintain strength here, leveraging its massive scale to keep costs low. (Reardon) Opportunities †¢ Consumers are more receptive to purchasing media online. This has a created a market that Apple has capitalized on with its services like iTunes and Apple App Store. RIM has recently introduced their own app store which has so far received positive reviews. â€Å"RIM's app storefront will be key to the firm's long-term success. Just as Apple's App Store and iTunes drive sales of the company's hardware, App World—which has received generally positive reviews—must be attractive enough to lure users away from the other smartphones on the market. † (Gibbs) Due to increased globalization and consumer acceptance of new technology, consumers around the world are ordering smart phones from their local carriers. This opens new markets for RIM to expand in. Despite global recession, the demand for smart phones grew as there was a 27 percent increase from Q2 2008 to Q2 2009. Threats †¢ Growing competition from Apple, Nokia, HTC, and Palm among others. Apple is expanding into a large number of countries while lowering their prices which is increasing their sales volume significantly. Nokia is the largest smart phone provider with ample capital to develop their technology and products. But as the iPhone and other rivals expand their reach, RIM could find itself fighting for previously uncontested territory. † (Leader-Post) †¢ The world economy is going through a downturn. This has inevitably changed the consumer behaviour towards higher end devices. â€Å"The current economic climate is negatively impacting sales of higher end devices,† (Gartner) †¢ RIM is susceptible to lawsuits because it holds countless patents for its products and its immense success makes it a target for patent holding companies like N TP. â€Å"On March 3, 2006, RIM announced that it had settled its BlackBerry patent dispute with NTP. Under the terms of the settlement, RIM has agreed to pay NTP US$612. 5 million in a â€Å"full and final settlement of all claims. † (Reardon) Competitive Analysis: In the global smart phone market, Apple is growing exponentially with market share increasing from 2. 8% to 13. 3%. RIM has a gradual increase in market share of 1. 4%, which brought their number to 18. 7%. Nokia, the top manufacturer of smart phone is lagging behind with market share dropping from 47. 4% to 45%. Nokia is more affordable and is very prominent around the world especially in the emerging markets such as India and China. They lso have a strong base with medium to lower income consumers. Because of the lower price point, they provide limited functionality compared to its counterparts. BlackBerry appeals to a vast customer base and its market is separated by products rather than income. The financially sensitive customers are more accepting of products such as BlackBerry Curve and BlackBerry Pearl. In t his segment, RIM competes directly with Nokia’s smart phones. This increases the popularity and brand recognition of RIM. RIM also invests heavily towards Research and Development to create superior products for satisfying the demands of higher end consumers. This customer base is more accepting of higher priced products because of their superior quality. This increases the margin RIM enjoys compared to Nokia. Apple’s iPhone and RIM’s BlackBerry Storm/Bold are in the same price range. However, RIM has a varied portfolio of products that range from $100-$500 US dollars. BlackBerry Storm and iPhone 3G are very similar products that share features such as touch screen interface and 3G software and hardware capabilities. Palm, Motorola, HTC and others are very limited in their market share. Their products are usually cheaper compared to RIM and Apple with inferior quality. Examples of the inferior quality will be no built-in Wi-Fi and low-resolution cameras. Unlike RIM and Apple, these companies use third party software such as Windows Mobile which has garnered negative reviews. According to a survey by CFI group, it showed that Windows Mobile users had a low level of customer satisfaction when compared to users of other smart phones. Out of a possible 100 points, Windows Mobile rated only 66, compared with BlackBerry (73), Google Android (77), and iPhone (83). This corresponds with the decrease in Windows Mobile's share of the Smartphone market by 2. % in 2009. (Wikipedia) Target Market: Our target market for the problem is the entertainment-focused users who range in age from mid-teens to early 30s. They see a mobile device as a lifestyle choice, and they're willing to pay extra for a device that'll help keep them entertained. This group will use the device for things like multimedia entertainment, social messaging, and gaming. Our target group needs to be relatively affluent with disposable income; therefore, they will likely be based in developed continents such as North America, Europe and Australia. RECOMMENDATIONS: Alternative 1: â€Å"We gain market share in the consumer smart phone market by lowering the price of BlackBerry Storm and BlackBerry Bold. The price of the Storm and Bold series will be lowered by $50 in an effort to increase sales by 25%. † Advantages: 1. Lowering the price of BlackBerry Storm and BlackBerry Bold will be a strong incentive for mainstream consumers to choose those products over BlackBerry's competitors. 2. As lowering the price will make the products more affordable, new users and carriers from other countries will adopt BlackBerry products. . Lowering the price of BlackBerry Storm and BlackBerry Bold will not only bring in users from the established mainstream consumer base but also new users who are transitioning to smart phones from handsets. This will create a greater awareness of BlackBerry products. BlackBerry could use this recognition to introduce new products. Disadvantages: 1. A part of the customer base might assume the decrease in price will correlate with a decrease in quality. Therefore, they might avoid buying lower priced BlackBerry products. 2. Competitors might lower their price to compete with BlackBerry which will create minimal additional revenue from new customers. The already decreased profit margin from lowered price combined with minimal increase in revenue will decrease profits. 3. RIM might lose money by over producing BlackBerry Bold and BlackBerry Storm as its sales forecast didn’t meet actual customer demand. They might lose customers and harm their brand by under producing the products as their supply won’t be enough to meet the demands of the customers. This will generate anger and dissatisfaction towards RIM. Alternative 2: We gain market share by offering diverse products targeted to specified segments of consumers (niche marketing). † Advantages: 1. RIM will create new market segments (market segmentation) that will correspond with the needs of specific demographic of consumers. 2. RIM will attract more consumers with the larger line up of products and services. This will be able to exp and their brand name. 3. RIM will have greater margins with these targeted products as customers are willing to pay more for products that are more in sync with their needs. The increased margins will increase the profits. Disadvantages: 1. Introducing new products involves a significant investment in start up for Research and Development. Niche markets are usually much smaller than the mainstream market and therefore it will be harder for RIM to sell enough BlackBerry devices to recuperate its initial investment. 2. Consumers may not be interested in the new products. Keeping in mind the current economic conditions, consumers might delay their purchase of luxury products like a BlackBerry. They might also continue with traditional alternatives like handsets to meet their needs. 3. It will dilute the brand. BlackBerry already has an established brand that their customers identify with. Expanding the product base rapidly will confuse customers about BlackBerry products and negatively affects sales of their bestsellers such as: BlackBerry Storm, Bold, and Curve. Alternative 3: â€Å"We gain market share by increasing advertisements on TV and internet which would increase our brand recognition. † Advantages: 1. With unique and creative marketing campaigns, RIM’s products will be more recognizable compared to its competitors such as Apple and Nokia. RIM will gain market share by getting its competitors customers as well as attracting new customers switching to smart phones. 2. A successful advertising campaign will retain encourage brand loyalty from RIM's existing customers. These customers might choose RIM's product in the future because of their comfort level with the BlackBerry brand. 3. It will attract new customers by detailing the merit of RIM's products over its competitors. Disadvantages: 1. RIM’s campaign might be ineffective because of the oversaturation of advertising campaigns from the different smart phone manufacturers. 2. Increased advertising does not necessarily result in increased sales. RIM might spend excessive amounts on promoting their products which may not be successful and hurt their bottom line. 3. Self-destructive advertising might alienate a portion of their existing customer base. An example would be: RIM's spokesperson (celebrity/athlete) commits a crime. In this case RIM's image might be tarnished by association to the person. Solution: Problem: How does RIM gain market share in the consumer smart phone market? Alternative 3: â€Å"We gain market share by increasing advertisements on TV and internet which would increase our brand recognition. We believe this solution is most likely to succeed and deliver results. For the near term, RIM will follow Apple’s example and attempt to meet the functional and psychological needs of consumers. An example of meeting a psychological need would be to primarily use BlackBerry products as a fashion statement or a status symbol over its inten ded purpose. This is only possible by extensive promotion in order to make the BlackBerry the â€Å"it† brand among the mainstream consumer. BlackBerry has a more diverse selection of products compared to Apple and Nokia. It should capitalize this strength by advertising the benefits of its products to the consumer segments. Promotions will bring in new customers. In future, these new customers might upgrade to other BlackBerry devices. They will also spread the word about BlackBerry creating goodwill and admiration for the brand. Advertising also has a long term goal in mind which is to grow the BlackBerry brand worldwide for years to come. Implementation Plan: Step 1: Divide the consumer base into manageable market segments. Step 2: Target a segment to pursue. Step 3: Determine how BlackBerry would be positioned in the segment. Step 4: Our marketing objective will be to gain share in our segment. Step 5: Communicate the value of the BlackBerry through the use of television, magazines and the Internet. Step 6: We will evaluate our performance and make adjustments for an improved process. Plan B: Problem: How does RIM gain market share in the consumer smart phone market? Alternative 1: â€Å"We gain market share in the consumer smart phone market by lowering the price of BlackBerry Storm and BlackBerry Bold. The price of the Storm and Bold series will be lowered by $50 in an effort to increase sales by 25%. This plan will also increase BlackBerry’s market share. It will bring in new mainstream customers for the very popular BlackBerry Storm and BlackBerry Bold. These products are direct competitors for Apple’s iPhone. The price decrease might lure Apple customers to switch to BlackBerry products as the quality difference between the products is minimal. The likelihood of RIM’s competitor s lowering their price to counteract the decrease in their sales is low, because that will lower the margin of the whole sector rather than just one company (RIM). To avoid these price wars, they will let RIM enjoy the increased market share. Course Concepts: Major concepts used were: a) The Marketing Research Process: We used the format showed in Exhibit 5. 1 in page 122 of the Marketing book. We made a rough copy in class that defined the problem clearly and the objectives. We delegated the objectives to group members. We performed researched on it and collected the secondary data. We then analyzed all the data and wrote this paper. b) The Marketing Environment Analysis Framework: We used this framework extensively throughout our project. We analyzed SWOT (Strengths, Weaknesses, Opportunities, and Threats) of RIM in detail. SWOT analysis helped us design solutions based on RIM’s strengths and weaknesses. We also made solutions that let us develop the opportunities and guard us from the threats. We integrated the Macroenvironmental Factors such Competitors, Demographics, Social/Cultural and Economic. c) We identified segmentation, targeting and positioning in our Implementation Plan. This helped us focus on a group of customers and to come up with solutions that will meet our goals concerning this group. References Canalys Research. (n. d. ). Smart phones defy slowdown. Retrieved 10 22, 2009, from Press and Research releases: http://www. canalys. com/pr/2009/r2009081. htm Gartner. (n. d. ). Gartner Says Worldwide Mobile Phone Sales Declined 6 Per Cent and Smartphones Grew 27 Per Cent in Second Quarter of 2009. Retrieved 10 22, 2009, from Press releases: http://www. gartner. com/it/page. jsp? id=1126812 Gibbs. (n. d. ). Why RIM’s App World Is Key to Its Long-term Success. Retrieved 10 22, 2009, from GigaCom: http://gigaom. com/2009/09/28/app-world-will-be-crucial-for-RIM-as-smartphone-space-heats-up/ Grewal, L. P. (2009). In Marketing (Canadian Edition ed. , pp. 3-4). McGraw-Hill. Leader-Post. (n. d. ). Analysts pessimistic about RIM's market share. Retrieved 10 22, 2009, from Business : http://www. leaderpost. com/business/story. html? id=2033215 NPD Group. (n. d. ). RIM Unseats Apple in The NPD Group's Latest Smartphone Ranking . Retrieved 10 22, 2009, from Press release: http://www. npd. com/press/releases/press_090504. html Perez, M. (n. d. ). BlackBerry Maker Pushes For Mainstream. Retrieved 10 22, 2009, from Information Week: http://www. informationweek. om/news/personal_tech/blackberry/showArticle. jhtml? articleID=220200247 Reardon. (n. d. ). Smartphone sales slow amid troubled economy. Retrieved 10 22, 2009, from CNET: http://news. cnet. com/8301-1035_3-10113288-94. html Reardon, M. (n. d. ). Market to be dominated by smartphones and low-cost handsets. Retrieved 10 22, 2009, from CNET Crave: http://asia. cnet. com/crave/2009/08/14/market-to-be-dominated-by-smartphones-an d-low-cost-handsets/ Reseach In Motion. (n. d. ). Company. Retrieved 10 22, 2009, from RIM: http://www. RIM. com/company/index. shtml The Globe and Mail. (n. d. . iPhone price may help BlackBerry. Retrieved 10 22, 2009, from Featured Market Blog: http://www. theglobeandmail. com/blogs/markets/iphone-price-may-help-BlackBerry/article767553/ The Wall Street Journal. (n. d. ). BlackBerry With Touch Screen Planned . Retrieved 10 22, 2009, from Business:: http://online. wsj. com/article/SB121087480469495889. html Wikipedia. (n. d. ). BlackBerry. Retrieved 10 22, 2009, from Wikipedia: http://en. wikipedia. org/wiki/BlackBerry Wikipedia. (n. d. ). Windows Mobile . Retrieved 10 22, 2009, from Wikipedia: http://en. wikipedia. org/wiki/Windows_Mobile

Argument for the Abolishment of the Death Penalty

Argument for the Abolishment of the Death Penalty Alvin Soo Death penalty is the capital punishment that has authorization to kill someone as the crime’s punishment. The first country that started the death penalty is Babylon. It established the death penalty law at eighteenth century. There are many methods of death penalty that develop over the centuries such as shooting, poisoning, hanging, and others. In the modern century, there are many countries are using the death penalty in the law punishment such as Malaysia, China, and others. According to the website, theguardian, China has the most number of people sentenced to death and its most common death penalty method is shooting. The murderers’ eyes are covered and their back is facing the shooter. Then the shooters will start firing until the murderers are dead. Death penalty has been a popular discussion since some countries are taking the lead to abolish death penalty. People are debating whether the death penalty should be abolished. In this era, death pena lty need to be abolished from the law because it has negative effects on society, family, and economy. First of all, death penalty is encouraging the racial discrimination. According to the Death Penalty Information Center, most of the death punishments are sentenced to the minority races such as African-American. It is a norm that the society has racial discrimination because people like to be in a group, which has people of similar race or culture. When there is an outsider that doesn’t have similarity, they will neglect that outsider and may treat him differently. This is not just happening in the society; it also happens in court. When the judge and jury are making decision in front of the justice, they are still having bias when deciding the punishment because everyone has prejudice and discrimination. Based on NAACP Criminal Justice Department (2017), the death penalty will affect the victim’s race especially white. This proves that the death penalty is support ing the racial discrimination. Secondly, death penalty is not eliminating the devious from the society. In the modern society, everyone is educated to follow the rules to avoid from committing the crime. However, everyone is not educated to be forgiving sin. Although crimes happened, the murderers are deserved to be given another chance to change their bad behavior and thinking. The devious cannot be stopped by killing the murderers. Instead, the murderers needed be educated in prison to gain the forgiveness and decrease the crime rate. Besides that, death penalty also increases the crime rate. Originally, death penalty is used to discourage the people committing crime by making them scare because one of the human’s fears is death. Death penalty also can save other lives by eliminated the people who committed crime but it doesn’t help to decreasing the crime rate. Article by Bonner and Fessenden (2000) supports that the states that have no death penalty are having lo wer of slaughter rate. This is because the death penalty is replaced by culture and religion. Thirdly, death penalty is having negative effect on moral ethnicity. Moral ethnicity is teaching about the principle of moral. It lets people know that everyone is equal and they are given the same human right even though they committed crime. However, death penalty is giving the wrong ethnicity to the society and family. It is promoting a concept, which the murderers are deserved to have deaths sentence because they committed crime. When that concept is spread into the society, the people will be influenced and may cause more crime happens. The reason is because people will choose to do the death sentence to the murderer without authorization and legal process. In the other hand, it is not right to take over other people life no matter who they are. Slaughter people are against the law; death sentence is also slaughtering people. The only difference between these two is on is illegal and other one is legal. In the view of morality, both are the same because killing people is an amorality. Fourthly, death penalty is impacting the family education negatively. Family is an important thing in life because everything is started from that first. If death penalty is not abolished, the children will become more extreme with aggressive family education. As mentioned above, death penalty will affect the society and family. If the perspective of death penalty can regulate the society and family. There will be more aggressive family appears and cause the violent crime arise. For an example, if children are having the aggressive punishment because they did the non-moral things like stealing, fighting, and others. Are the parents going to say that they are deserve to have that punishment? Definitely no, because parents have the responsibility to let the children know that what’s wrong with that attitude and admit it instead of using the extreme and aggressive punishment to make them afraid. Moreover, death penalty is also affecting the family to be broken. When the murders are sentenced to death, their families are going to be the victim. Death penalty is going to bring the unhappiness to the murderers’ family and cause the family falls apart eventually. When one of the family members is executed, the rest are going to have tough life especially children. If the children don’t have their parents in their childhood, they are more likely to commit crime when they grow up. Based on the news that written by Steve Doughty, the incomplete family’s children more likely to fall into the society devious. This proves that the death penalty can cause negative effect on family. In addition, death penalty will also affect the country. Death penalty will give the country bad impression. A mentioned in introduction, death penalty is already existed in 18 th century. This law is old and not efficient to control the safety of country. Ins tead, government should use other law to substitute the death penalty. If the country can abolish the death penalty, it will give a good impression to the international community. That will cause the relationship between the country become better. When there is a country taking the lead to abolish the death penalty, the other countries in the international community will follow it. This will encourage the countries to have globalization within each other. Globalization is the process that the organization develop international influence such as international trade. Country can use the globalization to make its economy become better. It can use international trade to export the produced goods and services. This will increase the Gross Domestic Product (GDP), which is the country’s economy. Death penalty is also costly to the government expenses. According to Chammah(2014), cost of capital punishment is increasing because the wage is increasing. The government needs to hire t he worker to in charge of the death penalty. This recruitment is not just hire one worker. Instead, government is going to hire a group of people. Therefore, this will cause the government expenses to increase. When the government needs to find more resources to cover the expense. It will either increase the tax or decrease the other expenses. Increasing taxes will increase the burden of taxpayer and decrease the other expanses will decrease the benefit such as unemployment benefit. Both of this method will decrease the economy. In some people’s perspective, death penalty should be remained because the murderers have no right to decide whether they are sentenced to death. Let’s think this in different view point. If one of the murderers is the family member, the perspective of death penalty will be different. The murderers’ family will appeal to the death penalty because it is too cruel to take away their lives. As the previous paragraph mentioned, everyone sh ould be treated as same and have equal right. Therefore, death penalty should be eliminated from law. In conclusion, I agree and totally support to abolishment of death penalty because death penalty is negatively affecting the family, society, economy, and country. It is also having the bad influence on morality and culture. In order to make the children and country’s future better, death penalty have to be eliminated. References Part I: History of the Death Penalty. (n.d.). Retrieved February 07, 2017, from http://www.deathpenaltyinfo.org/part-i-history-death-penalty NAACP Death Penalty Fact Sheet. (2017, January 18). Retrieved February 07, 2017, from http://www.naacp.org/latest/naacp-death-penalty-fact-sheet/ Bonner, R., States With No Death Penalty Share Lower Homicide Rates. Retrieved February 07, 2017, from http://www.nytimes.com/2000/09/22/us/absence-executions-special-report-states-with-no-death-penalty-share-lower.html Doughty, S. (2008, October 21). B roken home children are ‘five times more likely to suffer mental troubles’ Broken home children are ‘five times more likely to suffer mental troubles’ . Retrieved February 7, 2017, from http://www.dailymail.co.uk/news/article-1079510/Children-broken-homes-times-likely-suffer-mental-troubles-says-Government-study.html Dieter, R.C. (1998). The Death of Penalty in America: Current Controversies . H. A. Bedau (Ed.). Oxford, England: Oxford University Press.

Possible Impacts of Marketing Innovation on the Organizational Culture Dissertation

Possible Impacts of Marketing Innovation on the Organizational Culture of a market leader, and Managerial Attitudes Towards its - Dissertation Example This two-way communication takes place over online social media (OSM), like Facebook, Twitter and YouTube (Shu & Chuang, 2011). In the last decade the marketing communication has adapted to this new possibilities and the international percentage of interactive marketing with the customer has tripled (Kottler, Wong, Saunders, & Armstrong, 2005). Marketing and innovation in marketing depend largely upon the leadership from the top management within an organization. The right organizational culture and the focus on marketing are crucial for companies in a competitive industry (Bridgewater & Doyle, 1998). A company?s organizational culture (OC) consists of its constitution, strategies, and corporate value. It also includes the common experiences and standards that characterize an organization (Buelens, Van den Broeck, Vanderheyden, Kreintner, & Kinicki, 2006). Many distinct definitions for OC exist, it is important to be aware of the differences (Driskill & Brenton, 2011). There are two major schools about OC, which differ mainly in the aspect by whom it can or cannot be influenced or manipulated. The â€Å"German approach† towards OC sees the origins of OC in the interaction of employees and therefore not changeable through decisions of top management. The â€Å"American approach† defines OC as something that belongs to the company and can be influenced at discretion by top management (Dixon & Dougherty, 2010). It will be the â€Å"German approach† that will be explored in this study. A positive OC supports performance and efficiency of a company and can lead to superior market positions; furthermore it is seen as giving benefit to the brand (Aaker & Joachimsthaler, 2000). OC is an important factor for most market leaders. Commonly they do not reach the top of the market or distinguish themselves through external factors that lead to advantage. Often times it is strong internal commitment and a functioning integration of employees, that leads to success. Market leaders strongly value a positive internal environment of the organization, especially in very competitive markets (Simon, 2009)(Spear, 2009). Within the international food industry the Internet has become popular over the last years to market products. Most major food brands are using the possibility to communicate with their customers and integrate them into their marketing (Grunert & Ramus, 2005)(Ballantine, 2005). Looking at Germany?s food industry, the meat product sector is a major segment for the economy, with an annual turnover of about 16 billion Euros (German-meat, 2010). The current market leader of this industry is Rugenwalder Muhle GmbH (RwM), with the largest market share and the highest revenue since a significant time span. Being the market leader innovation is extremely important to RwM. Within the German meat industry RmW is the only organization that currently uses OSM as a great part of their marketing mix. The connection that OC and innovation have within a company is found to be substantial; OC is

Business Environment Essay Example | Topics and Well Written Essays - 1750 words

Business Environment - Essay Example There are two distinct types of Business Environment (Kew and Stredwick 2005). a) Internal environment b) External environment The internal environment includes money, machinery, man, material and management, which are usually based under business control and the changes upon the performance of the enterprise or organizations. The external environment consists of factors that are beyond the manipulation of the enterprise and entails the governmental and legal factors, political factors, socio-cultural factors among other factors. External environment could be micro or operating environment or macro or general environment. Scenario 1 Working for Stepping Stones education publishing LTD involves the need to expound on the economic chapter of the Business Environment. Task 1; Book Chapter: Any ultimate decision that is made by a manager must always involve price and output. The price –output decisions are surrounded by three factors. These factors include cost, demand and market structure (Henry 2008). Market structure refers to competitive environment whereby any enterprise manages and dictates on how cost and demand should be featured in decision making. Although various firms operate within different market structures, there are five basic market structures namely: monopoly, duopoly, oligopoly, monopolistic and perfect competition. A market operates under perfect competition if it persuades numerous firms, freedom of entry and exit, homogenous output and perfect information. A market economy has competition between huge numbers of buyers and sellers who search for a chance to buy and sell goods and services (Kapstein 1996). Competition among sellers dictates that prices will always be on the lower side and that of the buyers dictates that prices will never be very low hence making a major impact on the market equilibrium. The element price is very essential in the market. Its prime purpose is to ensure that there is a clarification in the economic market . In addition, price contributes to market analysis with regard to the demand curve (Krugman 1996). A demand curve is the relationship between the price of the good and the amount or quantity the consumer is able or willing to part with in regard to its purchase in a specified period of time with consideration to income, tastes and prices of similar goods. The graph above explains the Supply /Demand curve in relation to production of Oil in Libya. In essence, the demand for crude oil increases when the price is low causing the supply for the product to decrease. According to Kew and Stredwick 2005 argues that pure monopoly ensures that there is the only one supplier in the market, there is no close replacement to the output good plus no threat of competition. Monopoly means that there is only one firm that is ruling the market. This kind of domination is not competitive because it is the only supplier in the market hence it as a downward sloping demand curve as it has the freedom to choose its prices and quality in the market. Duopoly is a market dominated by two firms, which are large enough to influence prices in the market. In addition, oligopoly is dominated by a small number of firms, which are large enough to manipulate prices in the market. A market structure that is monopolistic constitutes of several producers with various real or perceived difference in products. A perfect competiti

The book A Beautiful Mind, by Sylvia Nasar Literature review

The book A Beautiful Mind, by Sylvia Nasar - Literature review Example (The Columbia Encyclopedia, Sixth Edition, 2008). John F. Nash is one of the three co-recipients of the 1994 Nobel Memorial Prize in Economic Science as a young faculty member in the MIT (Massachusetts Institute of technology) mathematics department. He came to MIT in 1951 as an instructor in mathematics. He became an assistant professor in 1953 and was promoted to associate professor in 1957. Game theory is not his only achievement in economics. He shared the 1994 Nobel prize with two other pioneers in game theory, John C. Harsanyi of the University of California at Berkeley and Reinhard Selten of the University of Bonn in Germany. (News Office, 1994) A Beautiful Mind is a book about a winning mathematician John Forbes Nash, Jr. and the staggering truth of his illness. Sylvia Nasar, the author of this best-selling biography, published the book in 1999, which later became a best-seller. It is a detailed account of John Nash who was diagnosed by his psychiatrist as having schizophrenia while being robbed of his wonderful career as a mathematician momentarily. The book, later inspired to be in the movie, won the 1998 National Book Critics Circle. The biography was quite dramatic in nature as the author relived the life of a genius whose career was hampered by a debilitating illness. Nash believed that messages are being sent to him through newspapers or media. Like any other suffering from such illness, his personal and career life was intertwined with interrupted delusions and eventually his life disintegrate. After thirty years of devastating mental illness, Nash recovered and gained him the Nobel Prize in 1994 for his contribution in Economics. His 26-page Ph.D. thesis, "Non-Cooperative Games", written at Princeton, while he was still in his early 20s, eventually won him a Nobel Prize, but only after his career was interrupted by a 30-year stint with paranoid schizophrenia. From his lonely childhood in West Virginia to his college years at  Princeton University, John Forbes Nash, Jr. encountered Albert Einstein, John von Neumann, and a host of other mathematical greats.  

Stem Cell Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Stem Cell - Research Paper Example Thus stem cells are the basic root for the existence of the multicellular organisms. These stem cells previously were not given enough heed to be researched upon, but recently as the world of medicine has improved research on the stem cells have become an important breakthrough in the world of science (Solo & Pressberg 2007). Stem cells can be of two types which are embryonic stem cells and adult stem cells. Embryonic stem cells are retrieved from human embryos whereas adult stem cells are retrieved from the organs of adults. Because of the stem cells to proliferate rapidly and form organs it is important for the medical experts to discover the inner functioning of these stem cells. And thus it has become important to retrieve these stem cells from the embryo and adults. The ethical issue arises in the concept of retrieving the stem cells from human embryos. In the process of retrieving the stem cells the scientists have to destroy the human embryo and in this process a death of a hu man being may be caused as believed by the opponents of stem cell research. However the proponents believe that the embryo has yet not developed enough to be called a human being and thus a life is not being taken. This essay would further revolve around both these view points and would provide with a definite conclusion as to which view point is more convincing (Newton 2007). According to the scientists stem cell research can be a breakthrough in the medical world to cure many of the diseases which are causing deaths. These stem cells give birth to the organs in the body and it is because of these stem cells that a systemic way of functioning is observed in the human beings. Thus the very reason of the existence of these organs can help to transform many medical researches into success. The exact functioning of these stem cells can help the doctors to replace organs which have become dead or diseased due to any condition in the human being and they can further provide ways to compl ete healing in a human being. It is believed that successful research on the stem cells can provide a way for breakthrough in the cure of genetic and nervous disorders. Stem cells can help to replace the neurons placed in the body if the research is successful and the parts of brain which are not functioning may be able to function because of these stem cells (Newton 2007; Solo & Pressberg 2007). The question now arises as to why these stem cells are not being used for research by the medical experts. The answer is given by the controversial debates of the moral thinkers. Human Embryonic Stem Cells can be retrieved from the inner cell mass of a blastocyst. As a human embryo begins to develop a blastocyst is formed which consists of an inner cell mass and an outer cell mass which is known as trophoblast. Acquiring the stem cells requires the destruction of the outer cell mass of trophoblast and thus the immediate death of the embryo (Thomas et al 1998). This death of the embryo has c aused many arguments to be raised against the stem cell research. According to the opponents the killing of embryo is just like killing an innocent citizen and depriving him of his rights. These opponents argue that a life emerges the very moment a zygote is formed because of fertilization and after this process the killing of the child would be unethical and against the rules of this world. (George & Gomez-Lobo 2002, 258). However the proponents for stem cell research

Elements of Rock Music Essay Example | Topics and Well Written Essays - 750 words

Elements of Rock Music - Essay Example Since that time, rock has been into existence and has formed strong influence in the society, especially amongst the youths. Rock gained its popularity following the appealing nature to the white youths or teenagers who considered it a new, fresh, interesting and exciting form of music as opposed to the music of old days that was enjoyed by their grandparents, as well as their parents (Kenny, 39). Relevant to the above, it is of crucial significance to note that there are several elements responsible for making rock music to be as appealing, exciting and interesting as it is today.  Ã‚  Sounds are one of the elements that make rock music as outstanding as it is today. Typical rock music is always associated with four sounds (Scarufi, 25). The first sound in any typical rock music is always the voice. In some situations, rock music always features solo voice. The voice of the singer or soloist who is always associated with rock music is always amplified. This is very important in ma king the voice to become loud. Such loud voice is critical in capturing the audience. The second sound in any typical rock music is always the guitar (Charlton, 29). Bass forms the third sound, and goes together with the guitar. Guitars are always stringed instruments used in producing certain rhythmic sounds. Guitars are always electric, similar to the bass. It is important to note that in rock music, the electric guitar can always assume two different forms. These include distorted forms as well as clean forms.

Strategic Management Case Study Essay Example | Topics and Well Written Essays - 4250 words

Strategic Management Case Study - Essay Example Exploratory research is the research into an area that has not been studied and in which a researcher wants to expand initial ideas and a more alert research question. I will be using this method supporting the research with a sturdy literature review. I have mainly used secondary data from the previous researches, surveys and some contemporary issues to support the idea. The minor information services register and describe main documents for the reason of retrieval and documentation. Secondary literature such as subject bibliographies, citation indexes, library catalogues and databases analyses, describes and registers primary literature (mainly but not exclusively) in these bibliographical instruments . The central working processes of the secondary sources are analysis, storage and dissemination. In the model abstracting and indexing services, libraries, information centres, clearinghouses and data centres are considered secondary information services, but each with particular functions to perform . One of the foremost advantages of using secondary data is that it helps the researcher formulate and understand better the research problem, broadening at the same time the base for scientific conclusions to be drawn. Nevertheless, it should be taken under consideration that other researchers, organization or government departments for studies with different objectives and purposes collected the data; therefore, it might not be suitable for the current research . I will also use conclusive research design techniques.

International Human Resource Management Assignment - 4

International Human Resource Management - Assignment Example p.65); in that case, multinational corporations have to change and adapt their resources to the shifting global business environment to remain profitable (Caligiuri & Stroh 1995, p.494). MNCs alongside their global subsidiaries have increasingly become fundamental players in the global economy, thereby fuelling a great interest and research in the management strategies and practices of these firms (Mendenhall 1999, p.65). Generally, multinational corporations employ widely varied global management strategies, whose processes, practices as well as systems and structures also vary greatly since different global locations impose varied demands on MNCs operating in them. Establishing effective global strategies is the most daunting task of MNCs because they are caught up in the struggle to enhance their responsiveness to local environments while retaining their controlled corporate structure. This has been encapsulated effectively in the literature of MNCs as one of the most debated ques tions has traditionally been the degree to which subsidiaries’ behaviour resemble that of local corporations versus the degree to which it rhymes with that of their parent corporations (Rosenzweig & Nohria 1994, p.229). This debate has given birth to three typologies of MNCs namely ethnocentric, polycentric, and global; whereas the management strategies of ethnocentric MNCs resemble those of their home countries, those of polycentric MNCs conform to local standards while global MNCs align their management practices to a worldwide standard. Given that cultural differences are more likely to influence organizational behaviour; this paper will draw from empirical illustrations of Multinational corporations (MNCs) to explore the cultural implications for multinational corporations of different approaches to employee voice. HRM is not independent of environmental and various other factors within the enterprise; HRM policy and practices are determined by both internal and external factors

Greek religion and mythology Essay Example for Free

Greek religion and mythology Essay In Greek religion and mythology, Pan (Ancient Greek: ÃŽ  Ã¡ ¾ ¶ÃŽ ½, PÄ n) is the god of the wild, shepherds and flocks, nature of mountain wilds, hunting and rustic music, and companion of the nymphs.[1] His name originates within the Ancient Greek language, from the word paein (πΠ¬ÃŽ µÃŽ ¹ÃŽ ½), meaning to pasture.[2] He has the hindquarters, legs, and horns of a goat, in the same manner as a faun or satyr. With his homeland in rustic Arcadia, he is recognized as the god of fields, groves, and wooded glens; because of this, Pan is connected to fertility and the season of spring. The ancient Greeks also considered Pan to be the god of theatrical criticism.[3] In Roman religion and myth, Pans counterpart was Faunus, a nature god who was the father of Bona Dea, sometimes identified as Fauna. In the 18th and 19th centuries, Pan became a significant figure in the Romantic movement of western Europe, and also in the 20th-century Neopagan movement.[4] Origins In his earliest appearance in literature, Pindars Pythian Ode iii. 78, Pan is associated with a mother goddess, perhaps Rhea or Cybele; Pindar refers to virgins worshipping Cybele and Pan near the poets house in Boeotia.[5] The parentage of Pan is unclear;[6] in some myths he is the son of Zeus, though generally he is the son of Hermes or Dionysus, with whom his mother is said to be a nymph, sometimes Dryope or, in Nonnus, Dionysiaca (14.92), Penelope of Mantineia in Arcadia. This nymph at some point in the tradition became conflated with Penelope, the wife of Odysseus. Pausanias 8.12.5 records the story that Penelope had in fact been unfaithful to her husband, who banished her to Mantineia upon his return. Other sources (Duris of Samos; the Vergilian commentator Servius) report that Penelope slept with all 108 suitors in Odysseus absence, and gave birth to Pan as a result.[7] This myth reflects the folk etymology that equates Pans name (ÃŽ  ÃŽ ¬ÃŽ ½) with the Greek word for all (Ï€á ¾ ¶ÃŽ ½).[8] It is more likely to be cognate with paein, to pasture, and to share an origin with the modern English word pasture. In 1924, Hermann Collitz suggested that Greek Pan and Indic Pushan might have a common Indo-European origin.[9] In the Mystery cults of the highly syncretic Hellenistic era[10] Pan is made cognate with Phanes/Protogonos, Zeus, Dionysus and Eros.[11] The Roman Faunus, a god of Indo-European origin, was equated with Pan. However, accounts of Pans genealogy are so varied that it must lie buried deep in mythic time. Like other nature spirits, Pan appears to be older than the Olympians, if it is true that he gave Artemis her hunting dogs and taught the secret of prophecy to Apollo. Pan might be multiplied as the Panes (Burkert 1985, III.3.2; Ruck and Staples 1994 p 132[12]) or the Paniskoi. Kerenyi (p. 174) notes from scholia that Aeschylus in Rhesus distinguished between two Pans, one the son of Zeus and twin of Arcas, and one a son of Cronus. In the retinue of Dionysos, or in depictions of wild landscapes, there appeared not only a great Pan, but also little Pans, Paniskoi, who played the same part as the Satyrs.

Argument Analysis of the Issue of Euthanasia Essay Example for Free

Argument Analysis of the Issue of Euthanasia Essay 1.If a right creates a net benefit to society and is not morally incorrect, then it should be made legal. (IM; Oracle: Common Knowledge) 2.Voluntary euthanasia refers to a doctors right to kill a terminally ill patient to his/her request. (IM; Oracle: definition from www.euthanasia.com) 3.If voluntary euthanasia is not a moral transgression and euthanasia creates a net benefit on society, then present legal prohibitions against voluntary euthanasia ought to be lifted. (LI from 1,2) 4.It is considered a moral duty to kill a pet that is suffering due to incurable illness. (IM; Oracle: Common Knowledge) 5.If it is a moral duty to relieve a suffering pet with incurable illness from its suffering by killing it, performing euthanasia on willing humans that are terminally ill cannot be a moral transgression. (IM; Oracle: tacit knowledge) 6.Performing euthanasia on willing humans that are terminally ill is not a moral transgression. (LI from 4,5) 7.Terminally ill patients use scarce medical resources. (IM; Oracle: Common Knowledge) 8.Euthanasia would increase the number of terminally ill patients that would willingly die. (IM; Oracle: Common Knowledge) 9.Patients stop using medical resources once they die. (IM; Oracle: Common Knowledge) 10.Euthanasia would create an increase in scarce medical resources not used by terminally ill patients. (LI from 7,8,9) 11.Other patients will use the scarce medical resources that are not being used by terminally ill patients. (IM; Oracle: Tacit Knowledge) 12.Euthanasia would thus create an increase in scarce medical resources that will be used by patients that are not terminally ill. (LI from 10,11) 13.Patients that are not terminally ill benefit from medical resources more than terminally ill patients. (IM; Oracle: Common Knowledge) 14.Scarce resources cause the largest benefit to society when used by those people that can benefit most from them. (IM; Oracle: Mankiw, Principles of Microeconomics) 15.Euthanasia would create a net benefit to society because of its allocation of scarce medical resources. (LI from 12,13,14) 16.Present legal prohibitions against voluntary euthanasia ought to be lifted. (UC and LI from 3,6,15) Argument Evaluation of Original Argument Euthanasia is sure to become an issue of increasing importance as our population ages and the leading  causes of death become long term debilitating illness rather than accidents or infectious disease. Too often the debate is clouded by emotion and irrational thought. However, turning ones attention to the following points may serve to clarify the situation. The first few sentences in the speakers argument serve as an introduction to the topic. The first to statements establish the importance of the issue. While these two sentences are no directly part of the argument, the speaker has already made an error. The speaker states that the leading  causes of death become long term debilitating illness rather than accidents  or infectious disease, however the leading cause of death is already a long term debilitating illness (namely cardiovascular disease). This of course suggests that the speaker has unreliable information and will make his/her argument less trustworthy. The remaining to sentences serve to exclude any irrational topics from being introduced into the argument criticism. This is a very wise move strategically since it is indeed true that many times this subject is clouded by speak of God and prejudice against elderly. While the speaker attempts to avoid discussing such issues, he/she does mention morality. We consider it a duty, not a moral transgression, to end the life of a suffering pet. Why do we balk at providing the same service to willing humans? The speaker tries to establish that moral transgression is not in question so that it is not brought up in an argument criticism. A pet cannot request euthanasia. A pets owner will have the pet killed if the pet has an incurable illness which will cause unbearable suffering. Humans on the other hand can request euthanasia. If they cannot request euthanasia their surrogate can. Thus we must speak of voluntary euthanasia when concerning humans. The speaker is making a link between the morality of performing euthanasia on pets and the morality of performing euthanasia on humans. This link, represented in statement 3, is an opinion about what is moral and thus cannot be verified with a strong source. Nonetheless, it is a valid stance on morality and the speaker chose to use this link in his/her argument Is it not crueler to condemn these individuals to weeks, perhaps even months, of suffering? I did not include this statement in my argument reconstruction since I believe it is very weak and is a point that will be criticized greatly. No patient is being condemned to suffering. I will return to this subject in my own argument Besides, it is a greater injustice to squander precious medical resources on  the terminally ill when so many others, particularly infants, could benefit from them instead; and frequently this is the only alternative to euthanasia. This argument is actually quite weak. Rarely are medical treatments rival. One persons use of a treatment usually does not affect the use of others. In the case where the medical resources are indeed rival, (eg. organs etc) the speaker himself/herself says that frequently the younger patients or those that will benefit most from the treatment are given the scarce medical resources. The argument about scarce medical resources can be used, however the speaker should not mention: frequently this is the only alternative to euthanasia. When these points are considered, it becomes clear that the present legal prohibitions against euthanasia ought to be lifted. This statement is the speakers ultimate conclusion. It is not necessary to reestablish the validity of the argument with the statement it becomes clear that. Furthermore, the preposition when these points are considered should be excluded from the sentence as it allows us to suspect that there are other points that should be considered. In terms of strategic excellence, the argument should only contain information relevant to the inquirers inquiry. No information that does not aid in reaching the ultimate conclusion should be present unless absolutely necessary. Lastly, there are many kinds of euthanasia. The speaker must specify that he/she is considering one specific meaning. Voluntary euthanasia refers to the killing of a patient that gives consent to be killed. There are problems with determining what is really voluntary. We must assume that the patient is capable of requesting euthanasia. Otherwise, the patients surrogate must request euthanasia. The doctor cannot decide alone that a patient should be killed. Many times however (according to statistics from Holland where euthanasia is currently legal) a doctor may take his/her own initiative and then lie about the cause of the patients death, attributing death to natural causes. For the purposes of argument, let us assume that voluntary euthanasia will be practiced correctly and assess whether the prohibitions against voluntary euthanasia ought to be lifted. General Evaluation: As is evident from my argument reconstruction, the inquirers written argument lacks many links. Most importantly the inquirer fails to establish that his/her conclusion is based on a conjunction of two different claims (actually three, but I excluded the claim that patients are being condemned to suffering for informative correctness purposes). It is extremely important to establish what statements the conclusion is based on. Another major error is the use of wrong information. While the wrong information is not necessary for the establishment of the inquirers conclusion, the inquirer still suggests unreliability with his first two introductory statements. Furthermore, the inquirer included the claim that patients are being condemned to suffering. I excluded this statement completely as it is incorrect. I will discuss this subject in my own argument. Lastly, the argument is not set up in an organized manner. The lines of thought are not linear. Rather, the inquirer proceeds in multiple directions failing to relate his conclusion to each point put forth. The inquirer states that his conclusion is clear even though he/she actual failed to show the relation between the left side moves and the conclusion by not establishing that the conclusion is based on a conjunction of two different claims. The inquirer is usually definitorily correct. Occasionally, he/she makes errors. For example, the inquirer fails to define what is meant by euthanasia. It is a simple matter of vocabulary, yet the intended definition of the word can change the argument in many ways. There are many criticisms of euthanasia related to involuntary euthanasia. The inquirer should avoid these by specifying he/she is considering only voluntary euthanasia. The inquirer portrays some wise strategic moves in his/her first few statements. The inquirer first establishes the importance of the subject by implying that as the population mortality age increases more and more patients will be considering euthanasia. While this was a wise strategic move, I did not include it as it was not necessary to establish the conclusions validity. This statement simply served as an introduction to a written argument. The inquirer also attempts to avoid any criticism related  to irrational concepts (such as God) by stating that these ideas simply cloud the subject. This was also a wise strategic move. As discussed previously, the manner in which the ultimate conclusion is stated is quite weak. It is unnecessary to draw attention to the possibility of other points being relevant to the subject. In fact, this provokes the reader to search for other subjects that have not been considered and will contradict the inquirers conclusion. He/she also uses a danger signal in the ultimate conclusion. The inquirer says it should be clear that, however the inquirer never establishes the relation between the mentioned points and the ultimate conclusion. This phrase suggests that the inquirer may actually draw no connection at all. Lastly, the argument is valid. Rectifying some mistakes and adding some moves that were assumed obvious the table now does close and there are no other open paths. Thus the argument is complete and the conclusion true, assuming all IMs and LIs are truth preserving. My Argument A right that is not necessary (has no use) and can lead to tremendous abuse, exploitation and erosion of care for the most vulnerable people among us should not be legalized. As can be seen from statistics from countries that have made voluntary euthanasia legal, there are many complications related to the right not being implemented efficiently. Many doctors may take advantage of the right, many euthanasias are performed on people who did not even request euthanasia with reasons such as It was too much of a burden for the family or the patients illness was terminal. Evidently, it is not so clear what voluntary or terminal mean, and depending on the doctors judgment the same patient may be treated differently. Furthermore, doctors can suggest euthanasia to patients that have not even considered it. The psychological stress on a suffering patient is so great that they may be easily influenced by doctors or family members to request the procedure. Laws against  euthanasia are in place to prevent abuse and to protect people from unscrupulous doctors and others. Secondly, there is no use to the right. Prohibitions against euthanasia are not intended to make patients suffer. No one is being condemned to suffering. If a patient is capable of requesting euthanasia they are also capable of committing suicide. People do have the power to commit suicide. If the patient does not have the means to commit suicide, a prescription of lethal drugs may be given to the patients but this is no longer considered euthanasia, but rather assisted suicide (which I am in favor of even though for moral reasons I personally disagree with suicide). Euthanasia refers to the killing of the patient directly by the doctor (either by lethal injection or by removal from necessary medical treatment). The need for assisted suicide is a completely different subject and should not be introduced into an argument about euthanasia. If the patient is not capable of requesting euthanasia then a court of law will allocate a surrogate to that patient which can make decisions for th e patient. If the patient is not capable of requesting euthanasia then the patient may not be able to commit suicide without assistance. But if the patient is in such a condition, they must be in vital need of medical treatment (either machines or drugs). A lot of people think that euthanasia is needed so patients wont be forced to remain alive by being hooked up to machines. But the law already permits patients or their surrogates to withhold or withdraw unwanted medical treatment even if that increases the likelihood that the patient will die. Thus, no one needs to be hooked up to machines against their will. Neither the law nor medical ethics requires that everything be done to keep a person alive. Insistence, against the patients wishes, that death be postponed by every means available is contrary to law and practice and is also cruel and inhumane. Thus even a patient that cannot commit suicide can kill himself/herself by removal from treatment. Euthanasia is not necessary and can lead to tremendous abuse, exploitation and erosion of care for the most vulnerable people among us. Prohibitions against euthanasia should not be lifted. (Assisted suicide is when someone provides an individual with the information, guidance, and means to take his or her own life. When a doctor helps another person to kill themselves it is called physician assisted suicide. In my opinion, physician assisted suicide should be allowed as long as it is merely assistance and is practiced lawfully. Measures should be taken to ensure it is practiced lawfully. Each doctor should be forced to send in a consent form to some organization first. The consent form should contain the patients or the surrogates signature (if the patient is incapable of signing or requesting). In this way there will be less abuse of the right.)

Effect of RAS Polymorphism on Essential Blood Pressure

Effect of RAS Polymorphism on Essential Blood Pressure Pharmacogenetic Association of RAS Polymorphism on Essential Blood Pressure in Relation to Enalapril/Lisinopril among Malay male newly diagnosed hypertensives Abstract Objective: It has been suggested that genetic backgrounds, which have an association with essential hypertension, may also determine the responsiveness to ACE inhibitor. We determined the association of angiotensin-converting enzyme (I/D, G2350A), angiotensinogen (M235T, T174M and A-6G) and renin (Bg/I and Mbo/I) gene polymorphisms with essential hypertension and the relationship between genetic variant of interest and high blood pressure response to ACE inhibitor (enalapril, lisinopril) in patients with essential hypertension subjects from Seremban, Malaysia. Methods: A newly hypertensive Malay male population (n=142) was recruited for a mono-trophy[ah1] pharmacogenetic study. Hypertensive patients were treated with ACEI drugs, particularly enalapril or lisinopril alone. We differentiated between those who controlled their HT with those who did not. Each group’s characteristics were compared to determine the risk of non-controlled HT associated with RAS polymorphisms by adjusting for different variables. Results: Statistically significant associations of I, G, T and M alleles were observed with essential hypertension in I/D, G2350A, M235T, and T175M. The decrease in systolic blood pressure and diastolic blood pressure after 24 weeks of treatment of the patients carrying II, GG, and TT genotypes was greater than the groups carrying DD, AA, MM and MM genotypes. In contrast, no significant difference was shown between renin gene polymorphisms (Bg/I and MboI). Conclusions: Although this study shows a possible association of polymorphisms of RAAS genes[ah2] with the risk of non-controlled HT in ACEI-treated patients and indicates the importance of all components in this system in regulating HT, it needs to be replicated in other data sources. Keywords: Essential hypertension; renin-angiotensin-aldosterone system; single-nucleotide polymorphism; ACE inhibitors; pharmacogenetic INTRODUCTION Essential hypertension (EH) is an increasingly important medical and public health issue [1]. In Malaysia, the National Health and Morbidity Survey (NHMS) 2013 has shown that the prevalence of hypertension in adults ≠¥18 years increased from 33.2% in 2006 to 35.7% in 2013 [2]. Furthermore, the prevalence increased from 42.6% to 43.5% for those >30 years old. Unfortunately, 60.6% of total hypertensives were â€Å"undiagnosed† [3]. These poor rates of high blood pressure (BP) control are not explained by the lack of treatment, as one study estimated approximately 30% of treated hypertensive patients take one antihypertensive drug, 40% take two antihypertensive drugs and 30% take three or more antihypertensive drugs [4]. These data suggest that the present trial and error approach for high blood pressure management is suboptimal, and alternative approaches for identifying the optimal antihypertensive regimen in a specific patient are needed. Using genetic make-up of an indiv idual along with the association between single-nucleotide polymorphisms (SNPs) and angiotensin-converting enzyme (ACE) inhibitors for hypertensive response offers a new preventive approach to lower adverse drug interaction risk. A renin-angiotensin system (RAS) is an important component of blood pressure regulation, and it has been suspected to be involved in hypertension [5]. Moreover, the major active peptide of the RAS is angiotensin II. Produced from the precursor molecule, angiotensinogen (AGT), via an enzyme cascade involving ACE enzyme, angiotensin II exerts numerous effects on the homeostatic regulation of blood pressure, the vast majority of which are mediated via the angiotensin II type 1 receptor (AT1R) [6]. The presence of polymorphisms in the ACE, AGT and renin (REN) genes of the RAS has been associated with adverse EH changes in several studies [7,8,9]. For example, the insertion/deletion (I/D) polymorphisms of the ACE gene have been associated with increased blood pressure, urinary albumin excretion (UAE) and target-organ damage in hypertensive patients [10]. Moreover, ACE G2350A gene polymorphisms in exon 17 were reported as a remarkable genetic variant mostly associated through hypertension with an average increase of 3.2 mmHg in SBP by having the G allele [11]. It has been reported that the presence of A-6G polymorphism of AGT gene among Chinese hypertensives increased body weight gain in hypertensive patients [12]. The Mb/I and Bg/I polymorphisms of the REN gene have been associated with hypertension, left ventricular hypertrophy, aortic stiffness and exaggerated vasoconstriction; additionally, the Bg/I polymorphism in the same gene appears to confer protection against the development of microalbuminuria in patients with hypertension [13]. The purpose of the present study was to evaluate the impact of four RAS gene polymorphisms on the antihypertensive response in newly detected hypertensives receiving two ACEIs (enalapril and lisinopril). The polymorphisms investigated were A-6G, the A for G substitution of the AGT gene 6 nucleotides upstream from the start site; the ACE I/D polymorphism corresponding to an insertion or deletion of a 287bp alu repeat; and two polymorphisms of the REN gene, Bg/I and MboI and both in the coding area of intron 9. There are compelling reasons hypothesizing that variations in genes of the system may be predictive of variations in BP response. Therefore, genetic variation of the RAS has been investigated in relation to antihypertensive response to ACE inhibitors in various population and dosage (Table 1) as the most common lowering BP agent in Malaysia [14]; however, previously publications have had somewhat conflicting results elsewhere [15-19]. We hypothesized those genetic polymorphisms in RAS genes, including ACE I/D, G2350A, AGT M235T, T174M, A-6G along with REN MboI and Bg/I were associated with the incidence of EHT. Therefore, the aim of this pharmacogenetic study was to investigate the association between seven RAS gene polymorphisms of interest among 142 newly diagnosed Malay male hypertensives that never took BP medications. They were treated once daily for 24 weeks with 20 mg of enalapril or lisinopril. MATERIAL AND METHODS Patient Populations Malay male patients >18 years of age with three-generation Malay family who were newly diagnosed with essential mild-to-moderate hypertension were collected from clinics for non-communicable disease Seremban, Malaysia. The information includes age (25-60 years old), onset (25-60 years old), systolic BP > 140 mmHg and a diastolic BP > 90 mmHg on 2 consecutive visits for those untreated, absence of secondary forms of hypertension. Subjects with a history of diabetes mellitus, renal failure and major infectious disease were excluded. They had no metabolic or endocrine disorder, as well as any acute illness. They were not on any antihypertensive treatment and were drug-naive patients. Written informed consent was obtained from each patient before being included in the clinical trial, and patient’s identity was kept strictly confidential. A specific consent form was requested for genetic testing permission. BLOOD PRESSURE REDUCTION PATTERN Lifestyle Modification For patients, lifestyle modification for a period of three months was advised. The patients were seen three times during this period to assess the efficacy of the non-pharmacological management including weight loss, regular exercise, and ingestion of a high-fiber, low-fat, and low-salt diet. Follow-up Mon-trophy[ah3] Management Dispensed ACEIs (lisinopril or enalapril) on the same date for individuals have recorded. Each patient received lisinopril or enalapril (20 mg, once daily) for 24 weeks on a regular basis. Patients’ BP was measured using the same device and protocol; follow-up visits were made 12 times (once per two weeks). Of the 152 patients, 10 lost to the follow-up along monitoring due to relocation, travelling and/or change of medication. Eventually 142 hypertensives (92.6%) completed the study. This subsample was divided into two groups; individuals whose HT was not controlled as the non-responded (n=35), and individuals whose HT was under control as the responded (n=107). Figure 1 presents how responded and non-responded HT groups are categorized. Fig. 1. The flowchart of sample collection. Genotyping procedures A blood sample was taken in two separate tubes; one was used for colorimetric analysis of total cholesterol (TC), high density lipid profile (HDL), low density lipid profile (LDL), triacylglycerol (TG) and fasting glucose (FBG) using Diays Commercial Kits (Diagnostic System, GmBH, D66559 Holzheim, Germany), and the other test tube contained venous blood samples collected on EDTA was subjected to DNA extraction, which was obtained from individuals in the morning after a minimum of 8 hours fasting at the time of randomization. Eventually, the samples were stored at -20 °C for further molecular and biochemical analysis. DNAs were extracted from 5 mL blood samples as explained elsewhere [20]. ACE I/D polymorphism was genotyped using DNA amplification with oligonucleotides as described elsewhere [21]. For ACE G2350A, DNA amplification followed the approach by Zhu et al. [22]. Reactions were conducted using DNA amplification in a final volume of 25 mL containing 20 pmol of each primer, 0.4 mmol/L of each deoxynucleotide triphosphate (dNTP), 2 mmol/L of MgCl2, 1XTaq buffer and one unit of NEB Taq DNA polymerase (New England Biolabs, Beverly, MA, USA). The PCR cycling conditions were carried out in an iCycler machine (BioRad Laboratories, Hercules, CA, USA). Were chosen[ah4] for genotyping using the polymerase chain reaction restriction fragment length polymorphism (PCR-RFLP) approach, and the details are presented in Table 2. Eventually, DNA fragments were stained in ethidium bromide and visualized by Alpha Imager (Alpha Innotech, San Leandro, CA, USA) under ultraviolet (UV) light. Statistical Analysis SPSS 20 statistical package (SPSS, Chicago, USA) was used for analysis. Allele frequencies were calculated from the genotypes of all subjects. Hardy-Weinberg equilibrium (HWE) was assessed by χ2 analysis. Continuous data are presented as mean  ± SD. Differences between groups were tested by an χ2 test for qualitative parameters and by one-way analysis of variance (ANOVA). All tests were two-tailed and the values of p

The Cyclops: An Unusual People :: essays research papers fc

The Cyclops: An Unusual People   Ã‚  Ã‚  Ã‚  Ã‚  The Cyclopes were unique and unusual mythical people. They had very interesting lives. They had an unusual beginning and they had an unusual lifestyle. Also, the Cyclopes appeared to be completely different when described by opposing viewpoints. Overalll, the Cyclopes were an unconventional race in mythical legends.   Ã‚  Ã‚  Ã‚  Ã‚  The Cyclopes had an intriguing origin. They were the eldest sons of Mother Earth, Gaia, and Father Heaven, Uranus (Evslin 1). While the Cyclopes were still in the womb of Gaia, Uranus got jealous of the babies. He sent a bat to eat one eye out of each baby to make them hideous and thus make everybody hate them (Evslin). Because of what Uranus executed, the baby Cyclopes were born with one eye. They grew to be of gigantic size (Hamilton 65). This beginning of the era of the Cyclopes proved to be a unique situation.   Ã‚  Ã‚  Ã‚  Ã‚  Although the Cyclopes were born disfigured they led attracting lives. The Cyclopes had a brother named Cronos who killed his father Uranus (Evslin 13). Since everyone was afraid of the Cyclopes (2), Cronos punished them by tricking them into imprisonment. Zeus, the son of Cronos and the new god king, freed them after Cronos had imprisoned them (31). The Cyclopes were very good smiths (12). They forged thunderbolts for Zeus because he freed them (Schmidt 74). A war was in the midst so the Cyclopes made armor and weapons for the gods of Olympus (Evslin 39). Even though the Cyclopes performed all of these good deeds the people still disliked them so much that they were forced to return to their smithy in the middle of a volcano for eternity (71). The Cyclopes lives were filled with helpfulness to others, but they were still shunned and hated.   Ã‚  Ã‚  Ã‚  Ã‚  The Cyclopes were basically good people, but there were other Cyclopes. Homer wrote of Cyclopes that were extremely bad. They were downright savage shepherds (Schmidt 74). They were so savage that they did not give a thought before they devoured humans. They almost ate Odysseus, the main character of

An Interpretation of E.E. Cummings Anyone Lived in a Pretty How Town E

An Interpretation of E.E. Cummings' Anyone Lived in a Pretty How Town E.E. Cummings (1894-1962) is an American Poet whose works are some of the harder ones to understand. That's what Cummings is known for, his typography, language, punctuation, and his use of capital letters to give words special meanings. It has been stated that he has his own language known as Cummingsian. Cummings has done a lot of experimentation with language along with other poets during the Modernist era. Not only was Cummings an artistic writer and poet but he was an accomplished painter as well. Born in Cambridge Massachusetts, Cummings was a graduate of Harvard (1915) and was a volunteer ambulance driver in WWI. The French made him a prisoner of war and placed him in a detention camp for six months. This experience inspired his book "The Enormous Room," which was considered one of the finest books written on WWI. Before I go right into the analysis of the poem "anyone lived in a pretty how town" by Cummings, I felt it important to have a brief history about him. Not just history of him as a pers...

History of the Computer :: essays papers

History of the Computer The history of the computer can be dated back for years and years and there is still much more to learn and know as we advance our knowledge with this technology. Webster's Dictionary defines computer as, â€Å"any programmable electronic device that can store, retrieve, and process data† (A brief 2004). The core word compute in computer has been termed for over 2000 years. In the beginning, a wooden rack holding strings by two horizontal bars was the very first calculator recorded. The beads were manually moved around by the user and were only used by the user who knew the rules of programming in order for the wooden calculator to be accurate. It is said that the wooden calculator was able to do all regular arithmetic (Meyers 2001). The many different parts of a computer as we now know it did not just appear in one machine created by one person. Starting in the 1640’s, many people began to work on machines that would mechanize tasks, with results that we still use today (In the beginning 2004). Records exist of earlier machines, but Blaise Pascal invented the first hand powered commercial calculator that can add numbers entered with dials (Meyers 2001). He is credited with building the first digital calculator. Although attempts to multiply mechanically were made by Gottfried Liebnitz in the 1670s the first true multiplying calculator appears in Germany shortly before the American Revolution (A brief 2004). Charles Xavier created the first successful calculator which was able to add, subtract, multiply, and divide (Meyers 2001). In the early 1800’s, Charles Babbage began a life long quest for a programmable machine. (A brief 2004). He invented machines that are called as calculating engines. Engine number one was the first successful automatic calculator that was able to work on its own. This calculator consisted of over 2000 parts (The early 1996). A large problem that Babbage had would be many engineering problems which would not allow his engines to work correctly. He is remembered and is important to computer history because of his idea for the machines. His basic ideas of how the machine would process information is still used to this day (In the beginning 2004). As the late 1800’s came around, a man named Herman Hollerith developed a computing machine that can read into punched cards.

Create a Marketing Mix for Frozen Pizzas Essay

a) Identify the marketing goals and objectives. i) Establish a stable customer base. The first goal we hope to achieve would be that we obtain a stable customer base large enough to provide its own funding and also provide funds for other new products. We are also looking to experimenting with new products to increase our variety with this customer base. ii) Periodically improve products and change appearance. Secondly, we hope that we would be able to improve our product’s appearance, taste, value, etc periodically so that the established customer base does not lose interest in the product. This will be assisted by attaching customer review slips inside our products encouraging customers to fill in a feedback form. iii) Achieve annual growth rate of 5% in sales every year. As new products will be introduced from time to time, we are aiming to achieve an increase of 5% in sales annually. With new products going to be introduced, we hope to also increase the profit iv) To become the market leader in local markets. We are also targeting to be the leading producer and product for frozen pizza locally. We believe by constantly increasing our variety of our frozen pizzas which are high in demand, we will be able to dominate local markets for frozen pizzas. b) Identify and analyse target markets for these two products. Identifying and analysing target markets before marketing a new product is an important step which organisations much take before marketing their product. It is important that an organization first acknowledge the suitable markets to market their product to, then collect and analyse the data about the markets. This will enable the organisation to choose a more suitable target market and obtain optimum amount of benefits. The largest segment of the markets would be the demographic segment. The demographic segment consists of personal details such as age, gender, income, education and so on. Based on the age segments, we have learnt that frozen pizza is mostly bought by teenagers and young adults. We have also learnt that frozen pizza is mostly bought by college students, university students and single working adults. Besides that, there is also the psychographic segment. This segment consists of personality, social class, lifestyle and so on. We have learnt that people who are less conscious about their weight and health, are more likely to buy frozen pizza. Urban youth and young adults are also more likely to buy frozen pizza. This is probably because when in a metropolitan area, life moves faster and buying frozen pizza reduces times spent on preparing food greatly, making more time for other activities. Lastly would be the behavioural segment. This segment consists of variables such as occasions, user status, user rate and so on. We have learnt that frozen pizza is a common sight when attending house parties and impromptu parties or gatherings. One of the reasons frozen pizza is a favourite is because it is easy to serve food to a large amount of people without having to go through a lengthy process of preparing food. As a conclusion, from this analysis, when marketing our two new products, we would be able to develop more specific strategies to suit the needs of the customer and obtain the highest amount of profit. c) Develop appropriate marketing mix strategy. Marketing according to marketers is defined as putting the right product in the right place, at the right price, at the right time. When marketing a product, marketers use the 4P’s for their product before marketing it to avoid making mistakes when planning marketing strategies for the product. The 4Ps of the marketing mix consists of, Product, Price, Place and Promotion. This will help Pizza Pan to be able to suit the needs of the customers better. The first ‘P’ of the 4Ps of the marketing mix would be Product. The product would be Pizza Pan’s new product, Jumbo, Topping-Plus Frozen Pizza. Customers will choose this product when wanting to have a satisfying meal on the go or provide a meal for a large group with a short preparation time. Customers will be consuming this product in their homes and even at parties. This frozen pizza will come in a box with an eye-catching design which will be microwave-friendly so that customers will have a choice of microwaving their frozen pizza from the box or putting it in an oven. This pizza will be 14† in diameter and called the Pizza Pan Frozen Jumbo. This pizza will specialise in its size and generous toppings. This Frozen Pizza will be able to provide the customer with the highest amount of satisfaction in both taste and value for money. The next ‘P’ in the 4Ps would be Place. This product will be places at general grocery outlets in shopping malls and also in urban areas. Customers will be able to locate it in the frozen goods section of grocery stores. We will be distributing and selling our product directly to grocery stores at first to optimise profit. We will also be setting up booths to promote our new product along with samples and coupons for shoppers in the grocery store to attract them to buy this product, this should enable us to obtain the targeted customer base faster. The third ‘P’ in the 4Ps represents Price. As we are focusing on size in this product, our product will have to be the same or less price as our competitor’s but present a larger amount. As there are quite a few other companies selling frozen pizzas, price wars have been neck-to-neck. Instead of being the cheapest in price, we will be pricing our pizza such that it is in-between our competitor’s prices so that customers will not judge our product for being too cheap and associating our product with low quality or associating our product with being too overpriced. Lastly would be Promotion. We are hoping to promote our product in television, radio, cinema and billboard advertisements as soon as 2 days after our product launch. We will also have our promotional booths around shopping malls to invite shoppers to try our product and also hand out coupons to further persuade them to buy our product. We are hoping to launch somewhere during summer as people are busiest and house parties are most frequent during these times. In addition, less people are conscious about their weight during this time and have already forgotten about their new year’s resolutions. We hope that we are able to cater the needs of customers better when using this mix. This marketing mix will also be changed periodically to further cater to the needs of customers and increase customer satisfaction, and increase profit margins. d) Develop an appropriate competitive marketing strategy. When releasing a new product into a market with existing competitors, marketers have to use a different approach when marketing their product. Usually taking the wrong approach, new products trying to compete with older products with an established customer base is not easy. Marketers will have to resort to using a different approach than the usual approach. Some of the other brands that Pizza Pan’s largest competitors when entering the market would be U.S Pizza, Dominos Pizza and Pizza Hut. These Pizza companies have already established their customer base and a large variety of choices. However, since only being the three largest pizza producers, they take advantage of customers by increasing their prices to much more than what their pizzas are worth. Pizza Pan can take advantage of this by providing customers with an alternative which has more value for money. However, Pizza Pan must be careful to not put a price which is too low, for customers have a tendency for choosing a product which is more expensive, relating its price with quality.

Lesson Plan Essay

In red-brick propagation there are opposing views close to the practice of breeding. There is no familiar agreement about what the young should reckon either in relation to sexual morality or in relation to the beaver life nor is it clear whether their reading ought to be poseed more towards the intellect than towards the showcase of the soul. And it is non certain whether genteelness should be directed at things utilizable in life, or at those contributing(prenominal) to virtue, or at non-essentials. And there is no agreement as to what in point does tend towards virtue.Men do not all prize nearly super the same virtue, so naturally they disaccord also about the proper educational activity for it. Aristotle wrote that passage more than 2,300 years ago, and right away educators are still debating the issues he raised. several(predicate) speak toes to resolving these and other fundamental issues dumbfound given rise to different schools of mentation in the p hilosophy of education. We will experience five such schools of thought Essentialism, Progressivism, Perennialism, Existentialism, and Behaviorism. distributively has many supporters in American education today.Taken together, these five schools of thought do not exhaust the list of come-at-able educational philosophies you may adopt, but they for certain present strong frameworks from which you can take in your own educational philosophy. Essentialism Gripping and invariable interests frequently grow out of initial learnedness efforts that are not sympathetic or attractive. William Bagley Essentialism refers to the traditional or abide to the Basics approach to education. It is so named because it strives to drill students with the essentials of academic familiarity and character development.The confines essentialism as an educational philosophy was earlier popularized in the 1930s by the American educator William Bagley (1874A1946). The philosophy itself, however, ha d been the dominant approach to education in America from the beginnings of American history. Early in the twentieth century, essentialism was criticized as being too rigid to sterilise students adequately for adult life. But with the open of Sputnik in 1957, interest in essentialism revived. Among modern supporters of this position are members of the Presidents Commission on Excellence in Education.Their 1983 report, A Nation at guess, mirrors essentialist concerns today. profound Philosophical Basis (American) essentialism is grounded in a buttoned- dump philosophy that accepts the social, political, and economic organize of American society. It contends that schools should not try to radically reshape society. Rather, essentialists argue, American schools should transmit the traditional moral values and intellectual knowledge that students need to become model citizens.Essentialists weigh that teachers should instill such traditional American virtues as respect for authori ty, perseverance, fidelity to duty, condition for others, and hardheadedity. Reflecting its conservative philosophy, essentialism ten(tends to accept the philosophical views associated with the traditional, conservative elements of American society. For example, American culture traditionally has l)placed tremendous violence on the of import importance of tile physical adult male and of understanding the world through scientific experimentation.As a result, to convey heavy knowledge about our world, essentialist educators accentuate steering in natural science instead than non-scientific disciplines such as philosophy or comparative religion. The Essentialist Classroom Essentialists urge that the roughly essential or basic academic skills and knowledge be taught to all students. handed-down disciplines such as math, natural science, history, irrelevant language, and literature form the foundation of the essentialist curriculum. Essentialists lour upon vocational, lift-a djustment, or other courses with watered down academic content.Elementary students receive knowledge in skills such as writing, reading, measurement, and estimators. purge piece of music learning art and music, subjects approximately often associated with the development of creativity, the students are needed to master a body of education and basic techniques, gradually moving from slight to more complex skills and detailed knowledge. wholly by mastering the required natural for their grade level are students promote(l to the succeeding(prenominal) higher grade. Essentialist programs are academically rigorous, for two slow and fast learners. The report A Nation at Risk reflects the essentialist emphasis on rigor.It calls for more core requirements, a lifelong school day, a longer academic year, and more challenging textbooks. Moreover, essentialists halt that classrooms should be oriented around the teacher, who ideally serves as an intellectual and moral quality mode l for the students. The teachers or administrators decide what is al nearly important for the students to learn and place bitty emphasis on student interests, oddly when they divert time and attention from the academic curriculum. Essentialist teachers focus heavily on proceeding test scores as a means of evaluating progress.In an essentialist classroom, students are taught to be culturally literate, that is, to possess a running(a) knowledge about the people, events, ideas, and institutions that have shaped American society. Reflecting the essentialist emphasis on scientific literacy, A Nation at Risk recommends that all high school students get laid at least one semester of computer science. Essentialists hope that when students leave school, they will possess not only basic skills and an spacious body of knowledge, but also disciplined, practical minds, capable of applying schoolhouse lessons in the existing world.Progressivism We may, I think, discover certain green principles amid the variety of progressive schools now existing. To deceitfulness from above is oppose expression and shade of individuality to external discipline is opposed free activity to learning from texts and teachers, learning through experience to learnedness of disjointed skills and techniques by drill is opposed acquisition of them as means of attaining ends which make direct vital appeal to preparation for a more or less outside future is opposed making the most of the opportunities of present life to statistics and materials is opposed supporter with a changing world. John Dewey Progressivisms respect for individuality, its high regard for science, and its openness to change harmonized well with the American environment in which it was created.The person most responsible for the success of progressivism was John Dewey (1859-1952). Dewey entered the correction of education as a resistant social put righter with a accentuate in philosophy and psychology. In 18 96, while a professor at the University of Chicago, Dewey ounded the far-famed Laboratory trail as a testing ground for his educational ideas. Deweys writings and his work with the Laboratory School set the stage for the progressive education movement, which, beginning in the 1920s, has produced major pertinacious innovations in American education. The progressivist movement steamy schools to broaden their curricula, making education more relevant to the needs and interests of students.Its influence waned during the 1950s, in particular after the 1957 launching of Sputnik by the Soviets prompted schools to emphasize traditional instruction in math, science, distant languages, and other defense-related subjects. In the late mid-sixties and 1970s, under the guise of citizenship education and educational relevance, many of Deweys ideas enjoyed a renew popularity that decreased again during the education reform movement of the 1980s.