Aacounting Assignment Example | Topics and Well Written Essays - 750 words

Aacounting - Assignment Example From the analysis of the working capital, one can make a conclusion that the company is doing well because the working capital position of the company has improved from the 2005 to 2006. The current ratio is a measure that is used to show the ability of a company to clear its short term debts by the use of current assets. The preferred current ratio is usually 2:1 or 1.5: 1 depending on the industry that the company is found. The company is improving in performance and that shows that the company will be able to cater for its short term obligations. However, in comparison with the industry’s average, the company is performing the average. That means that the company has potential that it can exploit so as to be in the same level as the industry players and that would contribute to the success of the company because more investors would be attracted. The acid test ratio is used to show the ability of a company to clear its short term debts with the use of current assets but excluding inventory. Inventory may at times not be liquid and that means that it cannot be f much help in a short duration of necessity. The ratios also signify the ability of the company to cater for its short term obligation using current assts. The acid test ratio for the company is also not within the industry’s average. However, the company has made significant progress and that implies that if the trend continues, the company will be able to match the industry’s average. The return on equity is the rate at which the company is able to utilize the shareholders funds. The rate should be favorable so as to ensure that the company shareholders get a reason to always do business with the company. It shows the amount of net income that is usually returned as a percentage of the equity contributed by shareholders. The ratio is useful in the measurements of the profitability of a company because it

Asda-the company's capital structure starting from 2008 Essay

Asda-the company's capital structure starting from 2008 - Essay Example The cost of debt to a company is therefore relatively less than equity financing. Besides this, debt is considered cheaper by the providers of finance and it attracts tax relief on interest payments. The greater the level of debt, the more will be the financial risk to the shareholder of the company. Hence the return required would be higher. This also helps in establishing the gearing mix of a company. The higher a company is geared, the higher would be the risk involved. There are many factors that contribute towards the availability of different sources of funds {(Goyal et al (2005); Darren (2006)}. Equity financing is raised by issuing equity shares or rights issue, preference shares issued are not considered as equity issue as they carry a fixed percentage that is to be paid to the preference shareholders and hence in substance preference shares have a debt nature attached to them so they are categorized under debt issue. Equity finance is considered a comparatively more risky approach of raising finance than debt financing, it is also considered more costly to raise equity finance than to raise debt finance (Burton et al, 2003). Asda is a UK based supermarket chain which deals in clothing, grocery, children toys and other general products used during normal routine. It is a subsidiary of the American Wal-Mart. Asda initiated its business involving Dairy products and later went on to diversify its business. It has been always renowned for its great marketing strategies. It was taken over by Wal-Mart as a subsidiary in 1999. Asda is considered as the second largest retail chain business after TESCO in the United Kingdom. Later in 2009, Wal-Mart made a deal to sell Asda to Corinth Services Limited for an amount of  £6.9 million. Since that deal Asda is a subsidiary of Corinth Services Limited (Telegraph.co.uk, 2010). Gearing is one major issue which has a critical effect onto the capital structure of a

Production And Consumption Inseparability

Production And Consumption Inseparability Inseparability of production and consumption refers to the concepts of interaction and service encounter. The process of simultaneous production and consumption involves the presence of customers, the customers role as a co-producer, customer-employee and customer-customer interactions that makes it unique from a product (Shostack 1977). Researchers often refer to the customers as partial employees in a service setting. During co-production, customer involves himself in self-service (self check-in), using technology and machines offered by the service provider (airlines). 2.1 Service encounters During simultaneous production and consumption, it is the service encounters, that are the critical moments of truth in which customer often develops a perception/ attitude about the business (Bitner et al. 2000) and creates a differentiation from other competitors. In the airline industry, these service encounters are on which the organisation, either thrives or dies based on customers evaluation of their service. And the successful organisations take it a step further to enhance their core or essential features with extended or enhanced features. Service encounters can take place across a range from the traditional face-to-face (check-in, cabin crew), telephone (telephonic check in, booking tickets), and lastly through the internet (web check-in, booking tickets) and at every point the airline industry thrives to make it easier and comfortable (less time consuming) for the customer. A successful organisation is which that exceeds the customers expectations (enhancing features) and not just meeting their expectations (core features). But Harris et al. (2003) suggests that if the core features are not met by the airline industry, it is that leads to customer dissatisfaction. He also suggests that only 5% of the unhappy customers complain to the service providers, thus making it difficult for the service providers to address the issue. What intrigues even more is that the 95% of the customers, who do not complain, talk negatively about the service to their acquaintances. . However, when dissatisfied customers do complain and the problem is resolved to their satisfaction, they are very likely to return. The reasons for dissatisfaction may vary across long queues at check-in or booking counter, incompetent personnel, unsafe website and so on and so forth. Bitner et al. (2000) suggests that in the airline industry core factors vary from friendliness of the staff, knowledge about the service, efficiency, and quality service, sanitary and safe environment. But to create differentiation from their competitors these organisations, provide added or enhancing factors and those include concierge service, reservations, seating by host, lounge/ hotel facilities for delayed flights and so on and so forth. Today in the airline industry, companies do offer most of these features but it is noted that the cost increases for a more pleasurable experience. For example, an Air India flight provides cheaper flights just barely meeting the core features, but Emirates for the same route provides expensive flights with a varied extended factors. What companies like Air India could do to provide a better experience would be to remove/ reduce the unsatisfactory experience (upgrading a customer, complimentary meal in case of delayed flights, trained personnel to deal with unhappy customers). 2.2 Shostacks Models Based on Shostacks Continuum, the package tours (Flights+ Hotels) offered by most airlines, form the intangible end, even though there are tangible ends to be considered. Shostack (1977) suggested that there is no element known as a pure service and that there is always a continuum between the tangible dominant goods and intangible dominant services. The airline industry, the tangible elements include the interiors of the flight, food, seat and also the overall graphic continuity from buying tickets to the attendants uniforms (Shostack 1977). Even though the airline industry is intangible dominant, different market segments require different elements to make it an experience for them. Say for example in the case of Virgin airlines they have three tailored traveling experience for three different markets. In the case of students/ backpackers or during bad economic conditions, it is elements such that reaching from one destination to the other or a no frills flight would be of emphasis on the nuclear core (cheap flights+hostels, bed and breakfast) In the case of business travelers, it would be schedule frequency along with comfort would be most important (a comfortable travel+ hotel with internet, office facilities). Lastly for tourists (with families), it would be unison of in-flight and post-flight services (hotels) that would be of paramount importance (Comfortable flight-but not too expensive+hotel near a tourist destination) But in the case of tangible elements the various markets demand differently. For example, for flights like Air Asia, which offers low cost air travel, the travelers are not provided certain tangible elements such as food and drink in-flight. But these airlines just cater to travelers who wish to travel on a limited budget. So the challenge for other firms is to create an experience for each market, so that it would form an experience for each of them as each of their needs differ from another. The challenge is to understand how consumers perceive a certain service and what as a firm they should do to manage and meet the expectations (Lovelock and Gummesson, 2004). Shostack (1977) defined a model that was termed as total market entity where she argues that a change in one element may change the entity on a whole or partial basis. Say for example in an air travel there, it is a unison of both tangible as well as intangible factors. And some tangible factors just act as service elements/evidence. 1. Peripheral evidence: this refers to a tangible factor, which no or little value if it exists on its own. It is part of the service or is required to experience a service. For example a flight ticket, does not mean anything on its own, but is essential for completion of a service. 2. Essential evidence: Consumers do not own these and can exist on its own as its highly dominant in its impact on a service purchase. An example of an essential element provided by Shostack is the DC-10 aircraft, which was involved in a few crashes in the 1970s. But even though all the issues were resolved, US refused to fly in a DC-10 aircraft that eventually led to scrapping them off completely. This model however does not show how a service functions and this is explained using another model by Shostack-Service Blueprinting. It has been developed to deal with processed, acts and flows and in (fig 4), a blueprint for airline travel has been presented under how airlines try to reduce variability 2.3 Service experience Every time a customer is interacting or having a service encounter, a service experience is taking place and because simultaneous production and consumption takes place, the customer mostly experiences the service in the firms physical surroundings (Groove and Risk, 2001). In some cases the level of involvements between the customer and the employees of the organisation is high and in some cases very low and some with no involvement at all. And the nature of physical environment depends on the nature of service as well as service experience. What the firms aim to do is make profit while creating a satisfactory or unique service experience. What determines an experience is also the nature of the physical space. For a high involvement case, (for example, self check-in, lounge services, website) customer satisfaction can be enhanced, by creative use of physical design (Bitner 1992). In the second case, where the employees play a major role, and where customers have less or no contact (cock-pit, cargo personnel) with the service personnel, the physical environment should be to motivate, satisfy the employees, as no or few customers will experience that. In the last case, where there both customers and employees interact in the same environment at the same level (counter check-in), the servicescape is the most complex as it needs to appeal to the customers but at the same time be efficiently motivating the employees (for example, at a check-in the counter needs to look clean and efficient to the customers, but also comfortable for the employee-nice seats, environment). Thus the environment should be neutral to appeal to bot h customers and employees. Other than the physical environment, it is the customer to whom the service is delivered is what is important. Like mentioned earlier, different customer have different needs and it varies based on their gender, age, social status and so on and so forth. For example, a customers needs travelling on business class will vary from that from one travelling in economy class and the service provider needs to meet each of their needs. What normally happens in the airline industry is that the customer travelling on business class is more looked after than the economy class traveller. This would mean that it creates a negative service experience for the traveller. 2.4 Service Quality Service experience is defined by the quality of service provided by the airlines. Based on this service quality, a conceptual model by (Parasuraman et.al 1988), defines the gap between what the customers expect and what is provided. From this model, it can suggested that to create a better service encounter for the customers: Gap1 This represents the void between the perceptions and expectations between the marketer and the consumer. The key is to understand what the customer expects rather than forming a perception of what they might want. Parasuraman et al. (1988) suggests that this void can be filled if sufficient market research is done prior to offering the service. For example, if an airline firm is to find out what a particular target market is looking for, before offering enhanced factors. Gap 2 This refers to the void between what the company perceives and the service quality specifications. For example, low-budget flights like Air Asia advertise that they provide in-flight entertainment, but the quality is limited (all passengers view the same programme on a single television set) Gap 3 This is the void between quality specification and service delivery. For example in the case of few Asian airline companies, the quality of service provided would be accepted by the home nation. But outside the home nation, the quality specification may not be on par with what the customers expect. For example, in India, Kingfisher airlines claims to provide world class travel experience to its customers. Even though the service provided is perceived to be on par with top airlines in India, the quality of service offered is nowhere close to airlines such as Singapore Airlines, Thai Airways etc. Gap 4 This relates to the void between the standard of quality promised and the service delivered. Thai airways has positioned itself has an airline that brings together quality as well as hospitability (Travel with the Thai touch, Smooth as Silk). But what raised issues and led to negative publicity was when their personnel were found to be rude to passengers. This led to a completely contradicting image of what they claim to be to what is delivered. 2.5 Differentiation To create a differentiation from their competitors, airline firms use the Porters Generic Strategy Model (1980): Cost Differentiation Cost Leadership (No Frills) Rynair, EasyJet, AirAsia Differentiation (Premium price for superior quality) Singapore Airlines, Emirates Cost Focus (Differentiation only for a particular target group) Kingfisher Red-low cost Business travel Differentiation Focus (Premium price for superior quality for a small target group) Concorde flights used by BA, Air France A380 flights-Singapore airlines, Qantas, Air France Scope Narrow Broad Fig 1: Porters Generic Model for the airline industry Airlines Pursuing cost leadership strategy Airlines pursuing an integrated strategy (some stuck in between) Airlines unable to achieve either a cost leadership or differentiation strategy Airlines pursuing a differentiation strategy High Fares Low Fares Low Service Level High Service Level Fig 2: Airlines Realized Business strategies (adapted from Dostaler, Flouris 2004) Using Fig 1 and fig 2, Porters Generic strategy can be explained as: Cost Leadership Cost leadership refers to gaining competitive advantage and giving your company an edge over the others. This can be attained in two ways: Firstly increasing profits by reducing costs. Secondly increasing market share by charging low prices. Airlines such as Air Asian, Rynair have chose to cut costs to a minimum, thus enabling to charge the customers low prices. This tactic helped them gain market share, and also have all their flights fully booked, which leads to further reduction in cost. But where they did compromise in on the in-flight and other services. For example, these airlines do not even provide water in the flight; one is expected to buy them, free seating etc helps them price their tickets low. Smaller airlines even provide just few routes at cheaper prices than their international rivals. But the risk if when competitors follow suit and hence firms should look for means to continuously reduce costs. Differentiation Strategy This involves making ones service different and more unique. This could be achieved by airlines in terms of their airplane types, costs, brand image etc. Singapore Airlines, Emirates have portrayed this image of making travel an experience with their superior quality. But as Porter (1980) argues that for a company using differentiation strategy, they would incur additional costs for research, development, innovation as well as advertising, which are normally recovered from the customers. Focus Strategy Airlines using focus strategy focus on a niche market and this could be a unique low cost airline for a target group or high-end price for another target group. For example, the A380 airplanes used by Singapore Airlines and Emirates charge a premium price of  £3600 for Business Class travel on Emirates from Heathrow to Dubai. So this is for the target group who like to travel with a lap of luxury with pool tables, spas, Internet, lounge area etc during their flight of less than 7 hours. There is very less competition in markets where focus strategies are used. But the risk is when the niche will disappear and when the business and customer preferences change over time. 2.6 VARIABILITY OF SERVICES One other feature of services marketing is its heterogynous nature and organisations strive to reduce the variability that would lead to building a strong brand. The aim is to communicate a persistent image and message to its customers at different places and different times. Service Variability can take place in different ways. Variations in external Conditions -weather, crowding and differences in service locations Variations in service delivery- customer interactions with employees Variations in customer perception-customers perception of a service may differ from place to place and with time too The figure below shows the causes and consequences of service variability in any organisation. High Level of perceived risk for buyers Difficulty in presenting an image of consistent quality Difficulty in developing strong brands Services are produced live Often leads to no chance to correct mistakes before consumption Often reliant on imperfect human inputs May be difficult to blueprint the service Variability of Service Fig 3 : Cause and Consequences of Service Variability The issue of variability leads to difficulty in attaining a uniform output especially in services that require a lot of human interaction. Say for example, we still have not developed technology to eliminate the need of humans completely. Airlines do not use robots to replace the human cabin crews as one human interaction is essential and secondly some technologies are too expensive to adopt suggest that behavior varies not only amongst different employees but also amongst the same employee on different days and with different customers (Lovelock 1983). And even though scripting and blueprinting is used to reduce variability, it still has its demerits. To provide a good service as well create an experience for the customer and to ensure reduced service variability, the airlines use the following techniques: 1. Employee Training As employees are part of any service provided, most airline firms have a rigorous selection and training process. For example, Singapore Airlines hires staff who fit in with the Singapore Girl image and portray the same values as the firm does. Firms who invest a lot in selection and training process mostly offer higher quality service than others. Air India does not provide constant training to its staff and hence issues arise when the staffs do not communicate a coherent message. Staff hired should be able to empathise with the customers as well as trained to deal with different types of unsatisfied customers. Also it is taken care to see that the staff matches the cultural differences of the country they are based in. 2. Scripting Most airlines have pre-determined scripts for each type of service encounter, which consists of either verbal responses or series of actions. The usage of verbal scripts is common while booking a ticket or enquiring about a service. Like for example, when a customer calls a call centre for a query, they normally have a script, which goes by: Good morning, Thank you for calling Malaysian Airlines. My name is Ben and how may I help you? Similarly a scripted message is used after a call or as an apology. In the case of scripted actions, it would how all cabin crews, follow the same actions once passengers are in the flight. All messages and actions are scripted so as to ensure a coherent image, message as well to ensure that the information is communicated at all times. But this has its limitations in terms of how at times personnel feel restricted from offering superior service based on their judgement. 3. Blueprinting Shostack (1982) suggested that blueprinting allows quantitative description of critical service elements, such as logical sequences of actions and processes, time that happen at a place of service delivery. It also defines actions for the place of interaction (front-line) as well for events taking place beyond the line of visibility. (Zeithaml, Bitner et al. 2006) define service blueprinting as a tool for simultaneously depicting the service process, the points of customer contact, and the evidence of the service from the customers point of view. With this description, the authors emphasise the different systemic layers overlapping in a service, from the layer of customer interaction and physical evidence to the layer of internal interaction within the service production process. The figure 4 below shows a service blueprinting for an air travel. Fig 4: Blueprinting for Air Travel Airport exterior Parking Baggage claim Seats Gift shops. Toilets Terminal Food/beverage Magazines Airplane Seats Gift shops. Toilets Terminal X-ray machine Metal detector Conveyor belt Computer/ credit card Desk Ticket Terminal Airport exterior Parking Online/ website Mechanic Check plane Metal detector Conveyor belt Conveyor belt Remove bags Pilot Serve customer Greet customer Send off customer Load bags on plane Check Passenger Greet take bags Registration Leave airport Pick up luggage Immigration Exit plane Fly Board plane Check in Wait at gate Security check Arrive at airport Reservation Support Process Contact Person Backstage Onstage Customer Physical Evidence 4. Quality Audits This is done to monitor the consistent quality provided by the airlines. Ground service analysis covers ticketing, check-in, security, lounges, boarding, departures, transfer, arrivals, and corporate branding. Onboard service analysis is a detailed and complex Qualitative evaluation of all product and service delivery elements core product standards, service efficiency and critical factors of staff service delivery. IATA carries out frequent safety audits. 5. Quality Awards Airlines often advertise the awards they have received for their superior quality. These awards are recognized worldwide and ensure that these airlines provide world-class travel experience for their travelers. For example, in 2009, Singapore Airlines was awarded the Airline of the Year award for its superior quality and safety. These information may not be too relevant for the customers, it just adds enough publicity to make consumers realize how one offers superior service than another thus prompting them to try these airlines on their next travel. 6. Service Recovery However thorough an airline is on its quality and service provided, there would still be occasional glitches. And a feature of any service is its heterogeneous nature, where each service encounter is different from another one. Berry (1995) argues that companies do not empower front line employees to solve problems immediately. A service failure does not automatically lead to a lost customer. But once an issue is identified, if it is dealt with promptly and the right actions are taken to ensure that the customer is satisfied, then it mostly would not lead to a lost customer. But in case of a major issue, the customer might seek financial compensation. 7. Customer Retention Parasuraman et al. (1985) suggests that even though there is a positive relationship between service quality and customer loyalty, above a certain level, additional improvements in quality do not have further impact on customer retention as there is no point in increasing quality costs if it cannot be passed down to the customers. The variability of services poses a high threat when it comes to brand building, but since humans are an integral part and cannot be eliminated completely, steps are taken to provide better training, motivate and encourage employees as they all form part of the service encounter. As Lovelock and Gummesson (2004) suggests that performance is less variable when machine-intensive technologies are used. So as to reduce the consequences of service variability, airline industries have adopted the use of technology so as to reduce if not eliminate the factor of human error. These include: Use of computerised system instead of telephone operators. Use of self-check in Kiosks at airports, mobile check-in (SSTs-Self Service Terminals) Using website to book or amend tickets. The other dimension of variability is the extent to which a service can be altered to meet the demand of individual customers. Services that are manufactured for a large number of customers are difficult to be customised like in the case of air travel, but can be customised in particular areas. For Example scheduled airline service is highly standardized in design but offers modules for customizing specific elements, such as alternative schedules; service to or from different airports in the same metropolitan area; different classes and prices; seat location; and a selection of drinks, food, and other amenities. But with the evolution of technology, industries especially the airlines are adopting technology as far as possible as with rising competition there is no room for error. But not using humans at all is impossible. So as Jim Collins said: people are your most important asset is wrong. The right people are your most important asset. REFERNCES Berry, Leonard L. (1983), Relationship Marketing, in L.L. Berry, G.L. Shostack, and G.D. Upah Emerging Perspectives on Services Marketing. Chicago: American Marketing Association, pp. 25-28. Bitner, M. J. (1992), Servicescapes: The impact of Physical Surroundings on Customers and Employees Journal of Marketing. Vol. 56, pp. 57-71. Bitner, M., Brown, S.W., and Meuter, M. L. (2000). Technology Infusion in Service Encounters Journal of the Academy of Marketing Science. Vol. 28, No.1, pp. 138-149. Dostaler, I. and Floris, T. (2004). Business Strategy and Competition for the Future in the Airline Industry. Airline Magazine. No. 28, pp. 1-4. Harris, K.J., Bojanic, D., and Cannon, D. (2003). Service Encounters and Service Bias: A Preliminary Investigation Journal of Hospitality and Tourism Research. Vol. 27, No. 3, pp. 272-290. Groove, S and Risk, R. (2001), Service theatre: An analytical framework for services marketing in Lovelock and Writz (2004) pp. 78-87. Lovelock. C (1983) Classifying Services to Gain Strategic Marketing Insights, Journal of Marketing, Vol.47, pp. 9-20. Lovelock, C. and Wirtz, W. (2004), Services Marketing, People, Technology, Strategy, USA, Pearson Prentice Hall Lovelock, C., and Gummesson, E., (2004). Wither Services Marketing? In Search of a New Paradigm and Fresh Perspectives. Journal of Services Research. Vol. 7, No. 1, pp. 20-44. Parasuraman, A., Valarie A. Z., and Leonard L. B. (1985), A Conceptual Model of Service Quality and Its Implications for Future Research, Journal of Marketing,Vol. 49, pp. 41-50. Parasuraman. A, Zeithaml. V., and Berry. L. (1988), SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing. Vol. 64, No.1, pp. 12-40. Porter, M.E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors, New York, NY: Free Press. Shostack, G.L (1977). Breaking free from Product Marketing Journal of Marketing. Vol. 41, No. 2, pp. 73-80. Zeithaml, V. A., Bitner, M. J. (2006). Services Marketing : Integrating Customer Focus across the Firm. Boston, McGraw-Hill/Irwin.

The Mind of a Killer Essay example -- Psychology, State of Mind

The mind of a killer is one that is not easily comprehended. The events of their lives deeply root and morph themselves into disturbed thoughts and mind sets that fuel a killer to commit murder. In Truman Capote’s In Cold Blood, the case of the quadruple homicide of the Clutter family in Holcomb, Kansas involved murderers who were two very different individuals that had teamed up to commit an important â€Å"score†. The plan was devised by Dick Hickock to rob and murder the Clutter family and he brought about his cellmate from prison, Perry Smith to assist him with the job. Each man’s past contains different events that contribute to their not-so-sound states of mind and each view the crime differently. The psychological differences between the men give a better insight into the execution of the Clutter murders and the reasoning behind them. Perry Smith’s past proves to be highly influential his psychological state of mind. He grew up in an unstable home as his mother was an alcoholic and his father remained absent for long periods during his life. His home life was very insolvent as a child until his parents divorced when he was six years old. After that, he was sent to a Catholic orphanage where he was punished by the nuns. Whenever Smith would wet the bed, the nuns would beat him. Perry states, â€Å"I had weak kidneys and wet the bed every night. I was severely beaten by the cottage mistress, who had called me names and made fun of me in front of all the boys† (275). First signs of his disturbed psychological state were brought up around this time. â€Å"She was later discharged from her job. But this never changed my mind about her and what I wish I could have done to her and all the people who made fun of me† (275). His father then came, ... ...m all while Dick collected the shells from the gun. Dick’s suffering from a character disorder is different from Perry suffering from schizophrenia because while Dick’s disorder still affects his actions and thought process, Perry’s keeps him blind to his actions and how they are wrong. While Perry and Dick were on two different sides of the psychological realm, it did not stop them from working together to execute the murders of the Clutter family. Capote’s portrayal of Perry and Dick provides an insight into the minds of the killers themselves and brings the reader a better understanding of the crime. The explanation of their past and what led them to their psychological disturbed states helps one to understand why the two men, although virtually complete different with their problems, were able to execute one of the most heinous murders in American history.

Angiomax Case Study

The healthcare industry is extremely different than any other industry in the business world. This, along with the benefits and pricing issues, make this case, on Angiomax, an interesting one to analyze. In determining pricing, positioning, and target markets, it is important to not only understand the product but also look at competition and the chain of users, or the buyers, decision makers, and users, as all are very different in this case, as opposed to many industries when all three of these roles may be portrayed by the same individual(s). Before pricing can be looked at, it is important to determine who the product should be targeted towards. There were a number of studies done by Biogen (the company that created Angiomax) of angioplasty patients which showed that the obvious target should be very high risk patients (patients who had previously had heart attacks within two weeks) due to the significant improvement those patients experienced upon taking doses of Angioplasty as opposed to Heparin, the standard medication which was much less expensive but not as effective. Angioplasty did not show as much significant improvement over Heparin for those lower risk patients. The pricing structure should be based on Angiomax’s value propositions. For the end user, or those high risk patients, Angiomax gives the benefits of (1) more predictable results than Heparin, (2) much lower risk of death, and (3) less prevalent complications and thus less time in the hospital than Heparin patients. However, clearly, the buyer or the hospitals, have more power than end users in the decision making. The value proposition for the lead users, or buyers, is as follows: (1) more predictable results than those of Heparin, (2) Fewer costs of addition complications that are standard with Heparin, (3) Fewer complications from Angiomax leads to better reputation of doctors and hospital, and (4) fewer complications leads to more open beds which means more patients can be served (and more money made). Based on these value propositions, Angiomax should clearly be priced at a premium. It is difficult to price this drug because of its high R&D costs, long development cycle, short period of patent protection, and low FDA approval rate. Furthermore, in order for Angiomax to be successful it must steal market share from the current drug on the market- Heparin, which is priced at $2 per dose versus Angiomax’s $40 per dose. However, Angiomax must educate the buyers and doctors on the enormous value that will be derived from using Angiomax over its competitor. Some rough numbers can be shown to these doctors or managers to show that the cost of complications for Heparin users if $110,252,800 versus Angiomax users at $40,185,600 resulting in savings of $70,067200, which, upon dividing by the 700 major health centers results in $100,096 savings per year. Based on this and a breakeven analysis, in which you analyze the cost of complications + number of patients in the centers and the cost of Heparin, it can be determine that at the price of $835. 4, hospitals can breakeven. Therefore, the price cap is $835. 0, but I think that Angiomax should be priced much lower, at about $400 in order to much more efficiently gain market share since the patent protection is relatively low. Furthermore, the drug can be charged at a premium due to the lack of price sensitivity from price sharing (due to patients with health insurance not having to pay the full price. ) For the future, MDCO may need to change its business model up. Due to the high R&D costs an d the short patent protection in this industry, as well as the â€Å"blockbuster† drugs, it is important that the organization consistently is innovative in the future. Because Angiomax has fewer than ten years left with its patent protection, MDCO must be developing new drugs based on the same value proposition but for other markets. Using data and information from clinical trials, as was done with Angiomax, MDCO should determine which markets will benefit significantly from lowering complications, and therefore can be charged at a premium. In terms of Angiomax, MDCO should look into low cost production processes for the drug, as well as attempting to foster a more successful version of the drug for other segments, such as low risk patients.

Junk foods Essay

Research has revealed that the increase in the junk foods industry is interrelated with the rapid increase in the obesity pandemic. Junk foods contain high calories and fats and are therefore the sole ingredient in the spread of overweight and obesity. The cause for alarm is that the targeted lots are the pre-school, school going children and adolescents. Over the years, the number of school going children becoming overweight and obese has increased two fold because they easily access the fast foods and junk foods outlets. Overweight is a condition responsible for so many other diseases: these are like: heart diseases, type 2 diabetes, high pertension, the gallbladder disease, infertility and weakened immune system, just to mention but a few. The illnesses aside, obese people face social stigma: the society discriminates the victims because people normally believe that they are to blame for their conditions. As such, they do not freely intermingle with the rest for fear of such stigmatization (Cassell, D. 000). Junk foods should therefore not be encouraged in schools because of the health effects that follow and because basically ‘prevention is better than cure’. The junk food culture today has become a social custom and so many school going children therefore just take these foodstuffs to conform to what other people-especially their peers- are doing to identify with them. Such environments that are conducive to weight gain make school going children more vulnerable to obesity. In most cases, non-healthy foods are more affordable than the healthy alternatives: junk food manufactures make the foods more attractive because of the labeling that is more appealing. When children grow up not knowing how to prepare healthy foods, they resort to cheaper and less time consuming –in preparation-foods which are obviously more energy giving and have high percentages of calories. Apart from school going children, even adults are not spared in then spread of the obesity pandemic, and this is a cause for alarm in the society (Jefferies, R.  B 2005). To perfectly understand the correlation between increased consumption of junk foods and the increase in prevalence of obesity, the role of junk foods in nutrition related disorders should be analyzed. Junk foods and fast foods consumption coupled with little or no healthy exercise is the sole reason for the abrupt increase in overweight and obesity especially in urbanized regions. In such regions, the quality of the diets is questionable; this has led to the increase in obesity which in severe cases leads to death. The probability of overweight children becoming overweight way into adulthood is very high, and chances of such a person dying prematurely are high too. Obesity caused by excess consumption of junk foods has dire economic effects: since obesity leads to other diseases like high blood pressure, the costs of treating these ailments are far above the ground. A country’s healthcare system is hard-pressed: this is a financial weigh down since the biggest percentage of the healthcare costs are taken care of by the tax payers. The costs divided into direct and indirect costs: direct costs are those that are injected into the direct treatment of the disease, prevention and diagnosis and research. Expenditure that is not direct are those of the employment asset value of employees lost due to the people who are sick and the employment benefits lost due to passing away of the employees. Hospital bills are very costly since these funds run into billions that could be injected into other projects, this means that overall, the economy of a country strains due to this pandemic (Hernell,O 2005). The psychological effects are among other things, negative body image or low self esteem, unease, dejection and more often than not, obese individuals carry out themselves in a way that is not socially healthy. Social stigmatization can be eliminated by increase in education about obesity matters. The position that the sale of junk food promotes school activities-as held by many- holds no water; this is because the students’ health and the society’s’ health in general is more important than that financial aspect of it. To say that the society is going to make money at the expense of children’s health is unreasonable; this explains why junk food sales should not be encouraged in schools at any cost. Thanks to excessive consumption of junk foods, tooth decay and disorders have increased to epidemic levels and dental care is needed, this is very costly given that the economy is not forthcoming. Osteoporosis is an even major fear and the overall treatment of these diseases is very costly, all said and done, prevention of these diseases by discouraging the consumption of junk foods is less costly (Cataldo, R. 000). Another reason why junk foods should be discouraged in schools is because these foodstuffs create a ‘bliss point’: this is a point where a person eating them feels hungrier and wants more and more. The ingredients used to make junk foods like sugar and fats are addictive; the worst party of it is that the foods are always available and therefore the temptation of taking more and more is hard to resist. These modern foods are hyper appetizing and the end results of most of such foods is to create and or arouse a mind-set of pleasure. Research has proven that half the populations of people who are obese and overweight are more likely to be restless or, better said, over-active than their normal counterparts. Once these people are electrified, the neurons in the brain trigger more action making their systems to demand more food to eat-more often than not, this means yearning for more junk foods. The bliss point is the peak of wanting more salt, sugar and fats: these are the ingredients for desserts and other junk foods and at the best possible level, ones appetite is excited to want more of such foods (Hollander, T 2004). The evil of junk foods is that they make us to desire less of healthy foods and therefore discourage healthy eating: this fact explains why junk foods should no be encouraged in schools. Healthy eating is one thing that constitutes discipline; when people do not eat healthy, they are considered not to be morally well-mannered and this is one of the contributory factors to social stigma experienced by people who are overweight. Healthy eating ensures fine health and therefore one is not at risk of getting diseases. When young adults eat healthy, this is a way of ensuring that they are responsible and that they need not wait for adults to instill good manners. Junk foods make students inactive (that is once they become overweight), this means a people of lazy character who can not get involved in much activity. Inactivity is disastrous in the work place and even in schools: this means that even the performance of students in class reduces abruptly and this is not impressive for the schools image. Should these people grow into adults and get to the employment fields, they become sluggish at work and this in turn leads to poor performance. Overweight people are more often than not discriminated at work and in extreme cases, they even could be paid at lower rates than their counterparts and this is not just. Inactivity or a country of inactive people is costly to the overall economic growth because this causes it to be low (Corrine B 1999). Junk foods by reducing activity lead to health issues that in the long run lead to disabilities, diabetes and arthritis are just some of the effects of eating these foods in excessive amounts and soon, people are eating themselves to premature death. Levels of cholesterol rise due to the same and insulin resistance thrives. Thanks to fast foods and unhealthy eating, breathing problems in men increase and in women, fertility rates decrease. The ingredients used to make junk foods are of very poor quality and are less rich in nutrients. The question is not the quantity of the food, rather, it is the quality, and this explains why the body does not get the right nutrients in the right proportions when someone eats junk food. On this note therefore, the individual eats more and more but does not get enough of the food, or rather, gets hungry too fast. Indeed, eating junk foods in excess is an act that triggers a health time bomb (Dare, C. 1999). These foodstuffs reduce the desire to want very much of foods rich in calcium: calcium is very important in bone structure construction and once we do not have enough of it, the effects are out of the ordinary. Young adults therefore suffer from poor bone structure at very tender ages hence reducing their life spans. Highly processes foods (as junk foods are) contain a lot of chemicals in their additives; we may not get obese but we could get other sicknesses. One may not even suffer when they are young but the side effects catch up with us as we age, so the solution is to stop eating these foods in the first place. It is not a small truth therefore to say that by eating these highly artificial foods, our systems get intoxicated with poisons. Some of the old age effects of these foods are early menopause: in spite of having poor fertility, menopause also catches up with us and this means women are at a greater risk (Escott, S. 1996) Since overweight and obesity are major concerns in the world at large and are caused by excessive consumption of junk foods, it is important to devise ways of preventing the disease in view of the fact, it is a health time bomb in waiting. Obesity slows down the metabolic rates (hence slowing down the process of breaking down of food) of the victims hence leading to inactivity and putting one at a risk of adding more weight. To curb this problem therefore, the solution is to eat healthy coupled with taking exercises. The rationale behind this argument is straight forward, when one exercises, the metabolic process or better said, the process of breaking down of fats is increased and therefore, the fats are emulsified or broken down into a more normal digestive process. One may either employ the services of a qualified nutritionist or adopt a healthier eating pattern: just enough body giving foods and more of the other essential nutrients in the right proportions. Eating healthy will have to be coupled with having the right attitude and great discipline. Again, one need to go on an exercising program, long brisk walks although not strenuous, jogging and probably going to the gym, reduction of average screen time and instead focusing on body fitness would just make a huge difference in health (Franseen, L. 1999). Another way out is to change ones lifestyle in a positive way: more often than not, the biggest barrier to change at times is the mind set. Often, one believes that they can not take up a challenge and change; this is normally when one believes that they can not achieve a certain goal. People are often caught up in busy schedules and do not have time to get involved in exercising programs. Another barrier to change is normally the environment in which one lives; people tend to conform to the lifestyles that other people lead in their surrounding. In this case the pointers to these lifestyles are trends in food and status. One needs to beat the barriers by evaluating the current lifestyle, identifying the flaws in the said lifestyle and making out the areas that need amendments. Information acquisition is important in this process and helps one learn healthy ways to lose weight (Garfinkel, P. E 1997). Support system helps one to lose a large mass of weight and doing it single-handedly. Friends can act like a source of enthusiasm in spite of the fact that they may not want to achieve the same objectives as you, they provide support just in case you may want to draw back. In a weight loss program, setting practical goals is one of the ways of achieving the goals of weight loss and management. Objectives that are short term and that are practical help one to gain the driving force towards their realization. In the same breath, an individual does an assessment to see where they have reached against how far they want to go and what they have so far achieved. In the instance that short term objectives are set, they prove helpful in achieving and the realization of the final objective (Rosenbloom, C. 999). As a point of concern, learning institutions should be made healthy places to learn: the quality of food served should therefore be of great importance both to the administration and to the society in general in order to guarantee security to our children. For students to learn at their full potentials, the feeding programs should ensure that the foods served are of high nutritional value and that they are fresh and attractive to the scholars and that the food service supports the learning institutions educational mission. School meals should meet the health standards of the regulatory authorities and these should also be met by the learning institutions’ feeding programs: these standards if imposed, the students will not be left at risk of feeding on junk and fast foods throughout the day. The regulatory authorities together with the learning institutions administration should ensure that the meals served in school grounds should offer a wide assortment of cultural cuisines to offer students with a variety to choose from (Woolsey, M. 2002). There should not be an incongruity between what the children are taught in learning institutions on nourishment and good eating habits and the reality on the ground, whether students are eating unhealthy foodstuffs or what is easily available is junk food. Against this background therefore, food and nutrition should be incorporated into the schools learning syllabus and the students should also learn about food preparation. At the grass roots levels, there should be established an advice-giving board that should comprise of the educators, parents and the community at large to come up with courses of action that govern school feeding programs. The advice-giving board should instill disciplinary action against the learning institutions that do not follow the resolutions passed, time and again; the board members should make impromptu visits and inspect the food service amenities and the set of choices of foodstuffs available for students. Such an arrangement would ensure good discipline on standards of hygiene and food quality especially if there is a feedback mechanism provided to monitor the implementation (Smith, A. F 2006). Medics say that eating of beans help in burning up calories: beans are low in fats and calories content and when one takes beans; they feel satisfied for as long as four hours. Often, one does not feel like eating when they are fully satisfied and as such, there is no temptation to eat junk foods. Exercises should also be done after meals so that the process of emulsification of fats is complete, aerobic classes are ideal in this case because as a matter of fact, stored fats are naturally turned into fats and stored in this form. Breakfast should be the largest meal in the entire and normal day; it should also be the meal that contains the largest amount of calories. Since there is a lot of activities during the mid-morning and the entire day, calories are burnt down easily and more rapidly. Biologically, eating food with very little calorie content is no the solution to weight loss, this is because when the body is at very low metabolism, it is considered famished. When the body lacks adequate nutrients, it becomes difficult to achieve loss of weight. Lifting weights is also Okayed as a way of loosing weight, this is because lifting weight increases muscles and this in turn increases the rate of burning down calories and fats. Drinking a lot of water is very healthy a method of reducing weight: the higher the amount one takes the higher the likelihood of loosing weight, when one feels hungry, it helps one to eat less. When one drinks water before eating, they do not eat much (Carolyn, C. 2004).

King Alfred the Great essays

King Alfred the Great essays King Alfred the Great (871-899) was one of the best kings ever to rule. He defended his kingdom from Viking raids, enacted a code of laws, and helped to give rebirth to religious and scholarly activity. During Alfreds reign, he demonstrated military and strategic skills, sound authority and the capability to inspire men and plan for the future, great devotion to the support of religion, personal scholarship and the promotion of education. King Alfred was born in 849 AD at Wantage, Berkshire. Aethelwulf, the King of Wessex and Alfreds father, had four sons and one daughter. Alfred was the youngest of the four other children. At the age of four, Alfred had the desire to become a monk. As a result, his father sends him to accompany Pope Leo IV in Rome. Alfred would go to Rome again with his father in 855 on a pilgrimage. In 858, Aethelwulf dies, leaving Wessex to be governed by his three other brothers, Ethelbald, Ethelbert, and Elthred. (Alfred the Great) In 865 a "great heathen army" (Alfred the Great) arrived in England seizing a dispute in Northumbria in order to control the divided kingdom. By 870, the army had built multiple roads into Mercia, subdued East Anglia, and killed its king Edmund. By 871, the heathens joined forces with another army from overseas, and began to attack Wessex. In return, the West-Saxons and the Mercians combine forces and attack the Danes. The only way for Alfred to get the Danes to submit to peace was to pay them a large sum of money. In 868, Alfred marries Ealhswith, the daughter of Aelthelred Mucill. Ealhswith was the granddaughter of a past King of Mercia. Alfred would not ascend to the throne until the death of his brother Elthred, in Easter of 871. (Alfred the Great) Now that Alfred is King of Wessex, he must protect his insecure kingdom from invasion. The Danes would attack the West-Saxons again in 875. But this time Alfred did not pay them for ...

High-stepping Stepchildren

High-stepping Stepchildren High-stepping Stepchildren High-stepping Stepchildren By Maeve Maddox English has several idioms that employ the words step and stepping. As a verb, step means to lift the foot and set it down again on the ground in a new position. As a noun, step is the act of stepping. baby steps and giant steps A â€Å"baby step† is a step that covers a very narrow distance: Still, a year after Mr. Shumlin’s call to arms, progress can be measured only in baby steps. A â€Å"giant step† is one that covers a wide distance, either forward or backward: One of those amendments would address Citizens United which, [Stevens] wrote, was a giant step in the wrong direction. goose-stepping To goose step is to march in such a way that the legs swing sharply from the hips, and the knees are locked. Soldiers marching in this way resemble mechanical toys. Because this type of marching was a feature of Nazi military display, it is associated with fascist power. Goose-stepping in unison may have been used by the Nazis to help brainwash people into following their cause, a new study suggests. India and Pakistans aggressive border closing ceremony has been stopped after soldiers complained the high goose-stepping was wrecking their knee joints and causing foot injuries. Confess that guns hold absolutely no interest or appeal for you, and youre a leftist, a radical who wont be happy until the jackbooted thugs of The New World Order are goose-stepping down Main Street, trampling Our Sacred Freedoms. â€Å"Goose-stepping† always has a negative connotation, but another idiom, â€Å"high-stepping,† can be positive or negative. Literally, â€Å"high-stepping† describes the act of lifting the legs high while walking. Because horse fanciers admired the gait of a high-stepping horse, a fashionable or attractive person came to be known as â€Å"a high-stepper.† Sometimes the term is used in a negative sense to refer to someone who lives extravagantly, or who aspires to a higher social status: Dona had come to town as a schoolteacher.   She was pretty, vivacious, and in the parlance of the time, a â€Å"high-stepper.† Leo Donnelly, always at his peak in silk-lined, low-comedy, high-stepping crook roles, is here at his best. The following sentence spoken by an NPR regular seems to confuse high-stepping and goose-stepping: Nazi soldiers’ high stepping casts a fog over the event. Note: The word fog is also jarring; perhaps the announcer was reaching for pall. Two more idioms that have literal and figurative meanings are â€Å"to sidestep† and â€Å"to step up to the plate.† The literal meaning of sidestep is to step aside, as if to avoid some physical obstacle: Climbing from the carriage, she held her bag against her chest and  tried to sidestep  a puddle  the size of a small lake. Figuratively, â€Å"to sidestep† is to avoid involvement or responsibility: Jefferson Township Sewer Authority  hopes to sidestep  big expense with grant money. â€Å"Step up to the plate† comes from the game of baseball. Note: Home plate is a 5-sided rubber slab at one corner of a baseball diamond at which a batter stands when batting and which must be touched by a base runner in order to score. When it’s a player’s turn to bat, he â€Å"steps up to the plate.† Figuratively, the expression means to come forward and accept responsibility for something that must be done: Community members stepped up to the plate and raised more than $2,700 for the Harmon Killebrew Miracle Field at a recent fundraiser. Unrelated to the verb step in the sense of moving the feet is the affix step- as in stepchild. This step derives from an ancient Germanic word element that was placed before the word for a family member â€Å"to form designations for the degrees of affinity resulting from the remarriage of a widowed parent.† For example, a widow who married a widower would become the stepmother of the widower’s children. They in turn would be her stepchildren. Stepmothers in all the fairy tales I’ve read are notorious for their ill treatment of their stepchildren. Consider, for example, the stories of Cinderella and Hansel and Gretel. Because of the stereotype of the wicked stepmother, the word stepchild has acquired the figurative meaning of â€Å"someone or something that is neglected, undervalued, or abused.† Here are some examples: â€Å"Its a sad fact that P.E. is  educations  ugly  stepchild,† said Goldstein. Rarely is open space seen as more than an afterthought. It truly is a stepchild of planning when it should be a catalyst and spatial organizer for development.   A fairly recent embellishment of stepchild in the sense of an object of abuse and neglect is the expression â€Å"redheaded stepchild.† The earliest evidence of the phrase in the Ngram Viewer is dated 1923. An article at World Wide Words references an example from 1910. Like stepmothers, redheaded people do not fare well in folklore. If a stepchild is undervalued, then a redheaded stepchild is the object of special negative attention: We then learned that Waukegan is apparently  the North  Shores  red headed stepchild.   The South is the  red-headed stepchild  in the American story.   Note: The adjective is hyphenated in the OED, but spelled as one word in Merriam-Webster. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:35 Synonyms for â€Å"Look†Driver License vs. Driver’s LicenseTypes of Ignorance

Benefits of a Healthy Workforce Essay Example for Free

Benefits of a Healthy Workforce Essay Organisational health programmes are essential to the survival of companies. Undoubtedly, a healthy workforce would work wonders for any business by reducing absenteeism and turnover, and increasing employee motivation, productivity and revenues. Lowe (2004) writes that hundreds of studies have already documented the direct as well as indirect advantages of â€Å"healthy work environments† to employees in addition to their organisations (p. 7). Indeed, healthy workplaces as well as jobs contribute to the well-being of employees. These benefits may be realized by the whole organisation through lower absenteeism, lower turnover, higher job satisfaction, improved performance on the job, lower rates of accident, in addition to â€Å"reduced health benefit and worker compensation costs (Lowe, p. 7). † Moreover, research has revealed that the largest gains in productivity may be realized by the organisation that changes the entire work environment to make it healthier for all employees (Lowe). Research has also revealed that the impact of poor health is keenly felt in the work environment, so therefore managers require an improved understanding of the dangers of allowing minor symptoms to escalate. Four in ten managers who participated in a recently conducted survey related to workplace health complained that they often become angry with others and feel humorless due to pressure. More than fifty percent of the managers complained of physical pain, at the same time as forty four percent reported experiencing frequent headaches. Moreover, fifty five percent complained of constant tiredness, fifty seven percent complained of insomnia, while twenty percent simply stated that they found it difficult to make decisions because of ill health (Poor Health 2006). Unsurprisingly, these results demand organisations to put effective health programmes in place for all employees. Sick employees are not likely to be highly productive in any case. In the United States, businesses are known to spend at least U. S. $450 billion every year on direct health care. Poor health costs around U. S. $225. 8 billion to American businesses each year through absenteeism as well as productivity losses that are related to the health problems of employees and their families. Hence, insurers as well as employers have started to create a large number of health promotion and prevention programmes that have already started to pay handsome dividends. According to a study, American employers may â€Å"reap the average of [U. S. ] $3. 48 in reduced health care costs and [U. S. ] $5. 82 in lower absenteeism costs for every dollar invested in employee wellness (Toomey 2006, p. 13). † Of course, these benefits can be realized anywhere in the world. In the United Kingdom, three quarters of a million workers are known to take time off work each year due to work-related illnesses (Firman 2006). These illnesses are further known to cost businesses as much as ten percent of their total payroll costs. Indeed, by promoting health in the workplace and preventing illnesses through effective health programmes in the organisation, absenteeism and costs related to the same may be drastically lowered. The money that is saved thus may be used by the organisation to update its equipment; on marketing; as well for the provision of training to employees. Organisations may also be able to increase the number of employees with the cost savings realized through effective health programmes (Jim 2006). Indeed, the benefits of health management programmes in the organisation are aplenty. Healthy employees add value to the organisation. The care shown by employers can boost the morale of the workers. The entire organisation benefits from this, as it becomes more efficient with a healthy and therefore productive workforce. REFERENCES Firman, C. 16. 11. 2006 â€Å"Health Matters. † Motor Transport available at EBSCO Host database. Jim, N. 9. 6. 2006 â€Å"Health and Safety Assessments Cut Costs and Boost Productivity. † Electronics Weekly 2256 available at EBSCO Host database. Lowe, G. S. 2004 â€Å"Healthy Workplace Strategies: Creating Change and Achieving Results. † The Graham Lowe Group available at http://www. grahamlowe. ca/documents/93/Hlthy%20wkpl%20strategies%20report. pdf. Poor Health 2006: â€Å"Poor Health Leads to a Humorless, Angrier Workforce† article in Occupational Health (Jun 2006), 58(6) available at EBSCO Host database. Toomey, D. 18. 12. 2006 â€Å"Wellness and Prevention Programs Generate Healthy Outcomes. † Executive Health & Wellness Guide available at EBSCO Host database. Benefits of a Healthy Workforce. (2016, Jul 29). We have essays on the following topics that may be of interest to you

What is commonly understood by the term organisational citizenship Essay

What is commonly understood by the term organisational citizenship What does research suggest may be some of the reasons why some employees do not engage in organisational citizenship - Essay Example This essay is an attempt to analyse the term and its connotation along with the reasons why some employees deliberately do not exhibit this behaviour. Organisation Citizenship is a form of behaviour exhibited by employees who work in an organisation and identify themselves with that particular organisation. The feeling of organisational citizenship develops among the employees with time as the work in the organisation and it contributes to the effective performance of the employees. In other words the employees develop a sense of belongingness or citizenship with the organisation they work for and would lead to various voluntary activities for the benefit of the organisation which otherwise would not have been undertaken by them. The sense of belonging in turn would also lead to higher expectations of the employees in the sense that they would like to know that the organisation has succeeded because of their hard work and dedication towards the company. Thus in short the voluntary support of the employees and the positive behaviour of employees towards the organisation and its success can be referred to as organisation citizenship behaviour (Lee and Allen, 2002, p. 132). In other words, when the employees deliver beyond the job role that they have been assigned by the organisation and which would contribute to the facilitation of the performance of the organisation, such behaviour is found to be existing (Lambert, 2006, pp. 503-525). Most of the researchers are of the opinion that the deviation of the employees from standard organisation citizenship behaviour cannot be attributed to their personality traits solely. Apart from the personality trait the organisation culture and the environment in which the person is working have an effect on the citizenship behaviour of employees. A number of cases of gender discrimination have been noticed in case of the OCB. Extensive research on

Does modern music negatively influence children Research Paper

Does modern music negatively influence children - Research Paper Example 77 percent of rap music that was studied referred to alcohol and drug abuse, moreover, girls aged between 14 and 18 that watched these music videos were one and half times more likely to drink and use drugs2. Rap music also makes frequent references to guns and shootings, robbery and violence and revenge gang attacks against rival gangs that tend to influence and promote violent behavior. â€Å"Music also affects children’s sexual development, those who listened to music with lyrics that objectified and limited characterizations of sexuality reported a faster progression in their own sexual behavior†3. This is as opposed to children who are taught to listen to classical music by the likes of Mozart and Mendelssohn, which tend to be more successful and college prepared than those that have not been trained to listen to such kind of music4. The argument about whether or not music negatively affects children is inconclusive because, while some findings suggest music, for example, rap advocate violent behavior some findings suggest that music can be used as an anti-violent tool where rap was used for an anti- violence function in South Bronx, New York neighborhoods in the late 1970s5. Music is also considered a stress and anxiety reliever, it is used to destruct the mind from pain and hence calms the listener reliving them from pain stress (Bel Marra Health)6. Hence, an extensive research should be done to conclude concretely whether music has a negative or positive impact on

IV therapy Assignment Example | Topics and Well Written Essays - 250 words

IV therapy - Assignment Example These studies have recommended that peripheral I.V cannula should stay in-situ for not longer than 72 hours save for special cases where it can stay for not more than 96 hours (Finlay 48). It should be checked every 8 hours. Isotonic saline maintenance fluid would help for a patient with a low ECF volume especially if it has come with haemodynamic collapse. Where the reduced ECF is accompanied by low plasma sodium concentration, Hypertonic saline is best suited. Anaesthetized patients will usually have reduced blood pressure when there is no ECF volume that is contracted. This is because anesthesia reduces venous tone. Such hypotension would be curbed by using isotonic saline(Weinstein and Ada 61). Electrolyte-free water should be used in cases of patients with high water deficit in their ICF compartment. This ought to be guided by the level of plasma sodium concentration; usually when it exceeds 140mN. It is possible to administer two drugs using one syringe or IV line. Remains of the first drug and the diluent should not change the second drug. When this happens, the two drugs are said to be incompatible. Drug incompatibility check seeks to identify the presence of precipitate or gas that result from the combination of two drugs. If the drug does not remain intact within 24 hours, it could also be an indication of incompatibility. Y-site compatibility check uses a 1:1 mixture of solutions whose concentrations are provided. Admixture compatibility check, on the other hand, combines the test masses of two drugs in various diluents (Finlay 49). Peripheral IV catheters are used widely in administering drugs and parenteral nutrition. They are also used to access venipuncture. It is important to maintain their patency to mitigate the cost of replacement and discomfort. Solutions of varying heparin strengths are used to flush these catheters. Heparin reduces the risk of clots in the lumen thereby maintaining the patency of catheters. Heparin is supposed to

Literature review Example | Topics and Well Written Essays - 500 words

Literature review Example ke your feelings out in an email, saying something like, â€Å"You haven’t responded yet,† or â€Å"You ignored my first email.† Just maintain an extremely polite tone throughout the entire email thread. Showing that you’re friendly and that you understand how busy your contact is a good way to keep him or her interested (and not mad). Sending a follow-up email every day doesn’t show you have gumption or passion, it shows you don’t respect a person’s time. The general rule of thumb is to give at least a week before following up. Any sooner and it might come off as pushy; let too much time pass and you risk the other person not having any clue who you are exactly. I typically start off with an email every week, and then switch to every couple of weeks. If you’ve followed up a few times and still haven’t heard back, it’s worth directly asking if you should stop following up. After all, you don’t want to waste your time, either. I’ll sometimes say, â€Å"I know how busy you are and completely understand if you just haven’t had the time to reach back out. But I don’t want to bombard you with emails if you’re not interested. Just let me know if you’d prefer I stop following up.† Most people respect honesty and don’t want to waste someone’s time, and they’ll at least let you know one way or another. I once had someone trying to sell me something that I was remotely interested in but that was nowhere near the top of my priority list. Every week, he’d send me a new email quickly re-explaining what he sold—as well as a suggestion for good pizza to try around the city. Why? He had seen a blog post where I mentioned I’d eat pizza 24/7 if I could, and cleverly worked that into his follow-up. It made him stand out in a good way, and as a result, we eventually had a call. The lesson: If done well, a little creativity in your follow up can go a long way. If you’re following up about a job, try Alexandra Franzen’s tips for giving the

Memo of the textbook Essay Example | Topics and Well Written Essays - 500 words

Memo of the textbook - Essay Example He intends to implement the remaining portion of patient protection and affordable care act. The current president also intends to solve the problems within the payments system that threatens physician’s reimbursement. The policy will reform the medical malpractices to reduce the frequent medical lawsuits without arbitrary caps that do not lower cost of care in any way. (Obama and Lisa 1) Obama believes in a service that is affordable to everyone. The health care benefits the people in that at 65 the people are legible for free health care and subsidized costs of drugs. The children or adults under the age of 26 are also legible to be covered under the parent’s health care. The costs of insurance will also be improved due to the health care credits. Most of the democrats have discussed this in the past. The major concern has been on how the lives of the common man can be improved so as to ensure equality in the provision of fundamental services. The health care program for Obama intends to extend the service to over 30 million Americans who cannot access the service due to its cost. The Obamacare offers middle class Americans an opportunity to purchase health insurance. When a plan which only solves the problem of a few tycoons around is adopted, it will translate to a reduced voter expectation from the middle class populace. If the reasoning is based on the impacts the care will have on the lives of the common population, then Obama care should be in a position to appeal to people. It will convince the common citizens since they feel it is part of them. The bill believes in the simple principality of equality when it comes to respecting the lives of the people. Various states should also focus their funding towards the health care plan. The team behind the plan is strictly following the implementation of the plan that will see Americans get quality and affordable health care services. (Obama and Lisa

Spanking Essay Example | Topics and Well Written Essays - 750 words

Spanking - Essay Example Human beings develop or grow by observing the surroundings and so they are called as social animals. Children at young age don't have that much understanding to differentiate between genders or elderly people, teachers, family members and friends are the easiest scapegoats. The beginning of spanking may start from people surrounding the child start interfering in their matter and trying to alter their thoughts and at the same time molding them in a way what their parent or guardians need their wards to grow. This noble effort may be a good weapon to blend their children into a multi-talent adolescent, but it may have serious consequences if the child is already preoccupied by thoughts of his own. At this time if someone tries to interfere with their thoughts and intentions, emotions that may burst paving a way of spanking whoever tries to bother them. "When children mould their behavior as ways to avoid pain, they are likely to end up as self-centered and selfish adults." (McCord, 832). Children at tender age can't differentiate between teaching and strict discipline. Their lies a very thin line between teaching and discipline. If the child experiences this he/she may get disturbed and may get averse to the situations and will react unruly. The greatesThe greatest responsibility of molding a child depends on parents, teachers, etc. Students are the building blocks of the society. Teachers should be well versed in their subject, learnt and should have enchanting character which should influence the child to imitate their teachers. One of the reasons for children and adolescents is suspected weakness in themselves or in others. They try to cover up their weaknesses by aggressive behavior and showing the power personally. Effects of Spanking Spanking has diversified and serious effects on adolescents and adults. The effects of spanking have long-standing issues and may stretch thought life span. Short term or long-term spanking tend to have serious mental difficulties on adults. Adults who continue to spank get into serious troubles and commit crimes like, marital violence, child abuse etc. "Even non-abusive spanking, which is accepted as justifiable, appears to be ineffective in changing child behavior." (Larzelere, 824). It also affects the cordial relationship between the family members and friends. As it develops an adult may use more sophisticated form of bullying either directly or indirectly. It has shades of sexually harassing men and women to an adult where if sexually also reported even to moral policies. Adults who continue to spanking tend to become more sophisticated and gets associated with peer groups forming organized social structures with differentiating codes of behavior targeting women and children for personal collective needs.Boys and girls who continue to be spanked and bullied end up getting in to romantic relationships and affairs before marriage and extra marital affairs after marriage. Which effects their relationship and may end up getting divorced through court of law are may get separated with out getting divorced.The

Memo of the textbook Essay Example | Topics and Well Written Essays - 500 words

Memo of the textbook - Essay Example He intends to implement the remaining portion of patient protection and affordable care act. The current president also intends to solve the problems within the payments system that threatens physician’s reimbursement. The policy will reform the medical malpractices to reduce the frequent medical lawsuits without arbitrary caps that do not lower cost of care in any way. (Obama and Lisa 1) Obama believes in a service that is affordable to everyone. The health care benefits the people in that at 65 the people are legible for free health care and subsidized costs of drugs. The children or adults under the age of 26 are also legible to be covered under the parent’s health care. The costs of insurance will also be improved due to the health care credits. Most of the democrats have discussed this in the past. The major concern has been on how the lives of the common man can be improved so as to ensure equality in the provision of fundamental services. The health care program for Obama intends to extend the service to over 30 million Americans who cannot access the service due to its cost. The Obamacare offers middle class Americans an opportunity to purchase health insurance. When a plan which only solves the problem of a few tycoons around is adopted, it will translate to a reduced voter expectation from the middle class populace. If the reasoning is based on the impacts the care will have on the lives of the common population, then Obama care should be in a position to appeal to people. It will convince the common citizens since they feel it is part of them. The bill believes in the simple principality of equality when it comes to respecting the lives of the people. Various states should also focus their funding towards the health care plan. The team behind the plan is strictly following the implementation of the plan that will see Americans get quality and affordable health care services. (Obama and Lisa

Social Networking on Facebook Essay Example for Free

Social Networking on Facebook Essay Social Networking on Facebook Arlene Pascual MIS Facebook (FB) is one of the latest trends in social networking (Facebook. com). Facebook (FB) is one of the most popular social networking sites among college students. FB started out as a site designed for and available to students at Harvard University to help them get acquainted with other students living in the dorms. But, it is now a public site. FB has become the number one choice of communication with college students, ranking higher than phone and email. FB attracts many students because it provides a place where students can have space of their own to express themselves and communicate freely with peers. This site provides an easy way for students to build their social networks, show the world who they are, make new friends and keep up with old friends. Facebook is not just a tool for only college students anymore. In September 2006, FB went public. Before then, only people with an . edu email address could access the site. Now anyone with a valid email can become a registered user of the popular social networking site. In addition, Computer Mediated Communication is communication that occurs via computer technology. CMC includes participating in chat room discussions, instant messaging, email, virtual teams, virtual communities, and voice activated messaging. CMC is also an excellent way to participate in social networking. Social networking is an important part of everyday life that assists people in planning and cultivating business, social contacts, and personal relationships. CMC is often preferred over face to face communication because it is convenient, easy, fast and highly effective in many situations. Newspapers, news magazines, and television news have highlighted the dangers of Facebook and other social networking sites such as MySpace, such as online predators, dangers of revealing personal information on profiles, and the posting of obscene or illegal activities. Yet the positive aspects of social networking on the internet make these sites so appealing to millions of users. Given the widespread of FB use among college students, the main goal of this study is to explore how students are social networking on Facebook. The following research questions are as follows: 1: How are students setting up their Facebook accounts? 2: How much time are students spending on Facebook? 3: How are students using Facebook? and 4: What kinds of negative experiences have students encountered on Facebook? Despite the negative press surrounding social networking sites, this study revealed that students are using Facebook for positive and appropriate networking. Everyone at their university can view their profiles, which allows more connections and interactions. Students also reported that their profiles were accurate representations of themselves. Since students tend to allow everyone to see their profile information, telling lies about themselves can be obvious. However, some students reported that their profiles only â€Å"somewhat accurately† represent them. Students may think that they are able to stretch the truth about certain areas of their lives. Although data were not gathered about what parts of students’ profiles are less accurate than others, this paper guessed that misrepresentations are most likely to occur in the â€Å"About Me† section. In this section, students write about anything they like, from their favorite things to how they view themselves. In many ways, the â€Å"about me† section is similar to a personal ad whereby students attempt to portray themselves in the most positive light possible. In addition, most students are not much concerned about privacy and they accept new friends request who they don’t know because that is the reason they join FB: to meet new friends. Majority of the respondents spent about 10 minutes a day. The most common uses of FB were sending messages to friends and viewing photos. Students want to keep in touch and get to know others better. On the other hand, one clear finding of this study is that students do not use FB for overt romantic relationship development. Students do not want their dating attempts to be public. Students also did not use FB to advertise academic or social events or to recruit for their organizations. Overall, negative experiences on FB were relatively few and far between given the frequency and variety of student use. In case of â€Å"stalker issue†, although FB is now open to the public, the default (and loosest) privacy setting enables student profiles to be viewed only by people at their own universities. Therefore, students must â€Å"confirm† that others outside their universities are their â€Å"friends† before people can view their profiles. These kinds of privacy safeguards might aid in keeping away stalkers. Concepts from two theoretical frameworks appear to be useful applications for explaining social networking on Facebook. First, Uncertainty Reduction Theory (URT) posits that people do not like uncertainty in initial encounters and therefore attempt to reduce that uncertainty through verbal and nonverbal communication in these initial face-to-face meetings. Students on FB definitely attempted to reduce uncertainty with strangers (e. g. other students in their classes, residence halls, sororities, and clubs) through direct messaging on FB and through indirect means such as observing others’ profiles on FB (networks, pictures, and wall posts). Relational Maintenance (RM) provides insight into the strategies that established relational partners use to maintain their relationships. RM can help enhance an existing relationship, repair a conflictual one, or maintain a relationship at its current level of engagement and satisfaction. Relational maintenance was prevalent on Facebook. Sending messages, updating profiles, and uploading pictures helped students feel connected with friends from high school and college. The RM strategies of positivity, self-disclosure, and assurances were all easily accomplished through FB and students perceived FB to be maintaining their relationships in important ways. FB can also foster closeness among users by sharing pictures that make events more personal and immediate.

Corporate Management of Starbucks in Action

Corporate Management of Starbucks in Action Assignment 01: Explain how Starbucks was able to perform its operations around the globe, was it successful in performing its operations with existing operations and there is any need for Starbucks to move forward for joint ventures and strategic alliance. Introduction: In 1971, Starbucks started their journey and now they are operating more than 50 countries in the world. Their total number of store is about 16,706 in 16000 locations around the world. Most of them 8850 stores are operated by the company and the rest of them are licensed store.  [1]  Globalization is a movement toward economic, financial, trade, and connections integration globally. In broader sense, globalisation implies free transfer of capital, goods, and services across around the globe. In business context, cooperation and competitiveness both are embraced by globalization. Major perceptive of depending on each other and shared responsibilities at work across company and nationwide boundaries come from idea of cooperation. The awareness developed by the idea of competitiveness that cooperation without motivation is fruitless to failure and that only practical encouragement can continuous development and growth become a normal way of life.( Globalization of business: practic e and theory by Abbas Ali) Theory of international trade: The exchange of capital, goods, services across international borders or territories is basically international trade. The crucial to the persistence of globalization is in increasing of international trade. The lacking of international trade and it caused limited goods and services produced within their own borders. There are different model of international trade for the business. Ricardian model Ricardian model mainly take in consideration on comparative advantage it is one of the most important concept in international trade theory. In this model, give importance on countries specialization in producing most excellent. The major drawback of this theory is that does not believe factor endowments like labour and capital with respective to country. Heckscher-Ohlin model The Heckscher-Ohlin theory focuses that resources required for countries producing and exporting goods. Accoding to Heckscher-Ohlin theory, a country should used most plentiful and cheapest resources in producing and exporting goods. It has some core assumption: Capital and labour flow freely between sectors Labour and capital may vary between two countries (difference in endowments) Free trade Technology is the same diagonally countries (long-term) Tastes are same.  [i]   Current situation and performance of Starbucks: Starbucks has created a global chain in market industry around the world. This company is operating more than 50 countries and their estimated turnover is about $5300 million in each year. Their main product is coffee and demand of the product is increasing globally. Starbucks cafe is very reputed and around 30 million customer visit in each week. This is one of the credit sides for the Starbucks.  [2]  Currently Starbucks seems a rising part of their business and is going to become a leading global organisation in the world. Companys global market capturing and their effectiveness in ventures made them successful in achieving organizational goals. There are many countries where are operating their business. These are: Australia, Taiwan, Thailand, United Arab Emirates, Egypt, United Kingdom, and the United States, Bahrain, Canada, Hong Kong, Israel, Japan, Kuwait, Lebanon, Malaysia, New Zealand, Oman, and Peoples Republic of China, Philippines, Qatar, Saudi Arabia, Singapore, Sou th Korea, and Switzerland. Their way of attracting customer attention is very important for the business to become worldwide brand that actually helping them to manage partnership of reputed company. This is positive side for Starbucks to move in future and its international market developments. This is one of the strengths for to be a foremost coffee retailer around the world.  [3]   Human resource management evaluation: Human resource management plays an important role in the organisation by managing human resource inside the organisation. In order to improve skills of employees requires learning. It does not matter how the candidate is, they can be best or 100% qualified. It can be solved by human resource management by implementing learning management system. (Beardwell Holden, 1997). Every employee should have the knowledge about the various processes that they can develop skill in specified area. They need to respond 100% in their job. Thats why human resource management and normal management need to cooperate with each other. The companys principle rules mainly focus on employees and how to guide them according to mission of the organisation. Moreover, Starbucks gives facilities to their employees by creating good work environment as well as treat with them with friendly. Starbucks also provide training to their employees for the enhancement of knowledge, attitudes and skills that they need to perform task supplied by the employer. Starbucks also motivate their employee to perform task well. They also informed to their employees about everything. Employees are also capable to work under pressure easily. They also evaluate their employees through various programs as well as developed their employees to compete globally. When they recruit people newly then they must provide training for them.  [4]   External environment analysis (opportunities and threats): Starbucks is operating in more than 30 countries around the globe including United States by Joint venture, licensing and entirely owned. For subsidiary company needs a lot of training, supervising, management assistance and technology transfer for the partner. Product innovation is very effective for them and it came out with new products. Starbucks also focused on diversification. It also entered into alliances with different company to serve coffee. International Business Expansion Strategies of Starbucks: Subsidiary   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Starbucks Coffee International Inc. started its journey as subsidiary of Starbucks which was formed in 1995.As a subsidiary it is liable to introduce improvement challenges beyond North America which combines stores planning and financing, logics and operational management, merchandising of business, improvisation of skilled and matured mangers of Starbucks international (Kotha and Glassman 2003) and introducing new strategy of business development. The international courses of expansion and strategies are managed by the International Starbucks as a separate owned subsidiary. Two strategies are followed when introducing in a brand new market. Licensing and joint venture are the chosen two.    International Joint Venture   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   The joint venture introduces a strategy towards managerial liabilities .A strategy for new business entity comes with shared ownership which is implied by two or more farms. The agenda of venture strategy is mostly for short time period with some particular quoted mottoes. Starbucks (Briscoe and Schuler 2004) is an example of adopting such strategy in business internationally.(Schuler et al 2003) Two or more parent farms which deeply invest resources as well as financial momentum to convince particular aims that introduced International joint ventures(IJVs) which are different organizational entities both in legal and economical perspectives.   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Joint venture introduces a strategy towards managerial liabilities .A strategy for new business entity comes with shared ownership which is implied by two or more farms. The agenda of venture strategy is mostly for short time period with some particular quoted mottoes. Starbucks (Briscoe and Schuler 2004) is an example of adopting such strategy in business internationally.(Schuler et al 2003) Two or more parent farms which deeply invest resources as well as financial momentum to convince particular aims that introduced International joint ventures(IJVs) which are different organizational entities both in legal and economical perspectives. Manufacturing and foreign joint venture; licensing and joint venture; franchising and joint venture are example of combination market entry strategies. Licensing and joint ventures are the strategies that applied with Starbucks international. Mostly the stores located in USA are owned under corporation, other than USA the stores are under corporation or owned partially in joint ventures (Alexandrides and Bowers2005).   Licensing   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚   Manufacturing or marketing someones good(s) for international business success depends on licensing rights. The basic way of entering in new location of business through showing positivity to the binding of contract .Such as; licensing the goods, technology help to other farm and absolute services. In return for royalty payment; the corporation sells a particular right to introduce and advertise the good under these criteria. Starbucks does not need to undertake any monetary actions for partnership investment under this particular method. It is an amicable way to get access in international market. Starbucks can also benefit from granting license to a licensee that is more familiar with the market.  [5]  Ãƒâ€šÃ‚   Entry strategies in action: Strategic alternative options for Starbucks: Having analysed the external and internal forces of Starbucks it is now possible to generate three possible future strategic decisions. These strategies will be analysed thoroughly before one of them is recommended as the best way forward. The options I have chosen to analyse are Diversification, Mergers and Expansion. If a business is in diversification, it starts making new products or contribution new services. Businesses can diversify in two ways; related and unrelated. I propose Starbucks attempt related diversification; by this I mean diversification reflecting some connection with the organisations activities. Starbucks is successful in appropriate development method or not: The path chosen by Starbucks is the appropriate way to expand the business globally considering every aspects and expertise of the business. Strategy like licensing and joint venture helped to uplift the quality and service of Starbucks. As mentioned earlier Starbucks adopts the partnership method with a local experienced farm. This method delivers vast opportunities to scrutinise the local consumers more closely. As a result it was easy to cope up with the local consumers expectations and inject success in the business. Alternative methods might be suitable for the company: Strategy like franchising or cross-selling can be elected by Starbucks when entering in a new region. It is more licensing alike. Company like McDonalds which represents the perfect example of franchising. In the scenario of McDonalds, the real company allows franchising terms to other current farms to deliver their goods. Other than North America every business of Starbucks is owned partially. On the other hand, McDonalds is a representation of franchising which is owned by separate corporations. Starbucks may adopt method like franchising. In the franchising method, the relation is more parallel between both parties. In this strategy the franchisee is more controlled by the franchisor.    Starbucks use of different methods in different markets: While entering markets the strategy may vary place to place. Before making any further entry to a new market a company must keep certain countable factors to make the investment successful. Internal as well as external facts should not be ignored. Starbucks does assessments like ethical, economical, sociological, industrial positioning and other factors. There are three important groups of facts which are assessed prior accessing in a new market. Environment of business in that very country, environment of home country and important factors of company are the must do three. Political stability of business, conditions like macroeconomics, potentiality of resources, size of the market and internal economical relation are included in host country environment. Factors like expansion of foreign economy, conditions of market and government positivity towards foreign exchange are included in host country environment. Resources of company and capabilities of the farm are included under compa ny specific environment.    Development Mode can be combined with other Expansion Methods: Starbucks believes to accumulate different methods to inject success in the business. It adopts the licensing strategy to ensure the quality of the product and services are good enough to please the consumers. Licensing is the way of expanding and at the same time; joint venture applies for the growth or development of the business. Starbucks scrutinises the external countable factors at the entry level of new locations. On the basis of three must do assessments; it considers the strategies that should be undertaken. The best locations and targets are chosen on the result of the analytical assessments. The success of the business depends on the entry level strategy and operation of assessments. The success of the business does not only a result of best location; it is also a accumulated events of proper planning, entry level operation and funding. The home country methods generally come along with the strategies named Corporate and business level.  [6]   Starbucks joint venture and strategic alliance: Starbucks need for joint ventures and strategic alliance to move forward: In 2004, Starbucks was operating in more than 25 countries but now they are operating more than 50 countries around the glove. There are many advantages in being part of a joint venture. Through joint ventures it is possible to gather knowledge about the countrys culture, language, political system, and business systems.  [7]  They are already holding strong joint ventures with good strategic alliance in different countries in the world. They have established strong reputed brand image of their product. They are now getting full culture support from different countries by understanding the need for people, which reflect their good strategy in business. If we compare with the current market situation, we found that their consumptions of coffee is around 50% in Europe with in big tradition of coffee consumption in people And they are good in gaining market share. In Asian market coffee consumption is around 15% with high market impending. Starbucks dont need joint expansion of vent ures because of high dominating power in current international market with established brand name and image. They have huge manpower as well and high standing reputation in the market and they dont need to spend more on advertising.  [8]   Starbucks are now as a top level company in the world and also they are paying high salaries and benefits to their employees. Further if they will go for joint venture their might have the possibility of losing customers. Employees who they are working now do not feel to leave because their way of treating is very friendly with employees by maintaining high standard. They already have strong strategies and good product innovation system because of good holdings in the market. Starbucks are now selling ice cream outside of their different stores and super markets; they are getting good response from there, just because of their established brand name. Starbucks are continuously developing their strategies for running business in different countries around the globe and with high effectiveness. They are also spending more on value chain recruitment and payment to customer service. Starbucks are now finding new locations for the business and their business plans, mission, aims and corporate social responsibilities these all they doing from the part of good strategy they have. Without these they cant move forward and cannot be competitive in the market as well. Factors that can lead to Starbucks success: Innovation Through inducing of environmental friendly products Customer safety maintain Store facilities should be improved Some steps should be taken on-Need employee motivation through incentives and job satisfaction as well. The location of their company must be strategic. They also need to improve corporate social responsibilities though helping farmers in their livelihood as well as their houses, irrigation system etc. The company have focus on pricing strategies by comparing demand of product. They will have to focus on neglected customer and need research on tea speciality market.  [9]   Conclusion: Starbucks has now become leading multi-national company in the world by operating more than 50 countries in the world though establishing a leading global brand. Globally they are established and running their business effectively. They also change the concept of coffee shop into different manner like it can be meeting place, dating place or business place. My research: In 1971, Starbucks started their journey and now they are operating more than 50 countries in the world. Their total number of store is about 16,706 in 16000 locations around the world. Most of them 8850 stores are operated by the company and the rest of them are licensed store. In 2004, Starbucks was operating in more than 25 countries but now they are operating more than 50 countries around the glove. There are many advantages in being part of a joint venture. Through joint ventures it is possible to gather knowledge about the countrys culture, language, political system, and business systems. They are now getting full culture support from different countries by understanding the need for people, which reflect their good strategy in business. If we compare with the current market situation, we found that their consumptions of coffee is around 50% in Europe with in big tradition of coffee consumption in people And they are good in gaining market share. In Asian market coffee consump tion is around 15% with high market impending. Starbucks are now as a top level company in the world and also they are paying high salaries and benefits to their employees. Further if they will go for joint venture their might have the possibility of losing customers. Employees who they are working now do not feel to leave because their way of treating is very friendly with employees by maintaining high standard. They already have strong strategies and good product innovation system because of good holdings in the market. Starbucks are continuously developing their strategies for running business in different countries around the globe and with high effectiveness. They are also spending more on value chain recruitment and payment to customer service. Starbucks are now finding new locations for the business and their business plans, mission, aims and corporate social responsibilities these all they doing from the part of good strategy they have. Without these they cant move forward a nd cannot be competitive in the market as well. To be successful in future Starbucks should focus on employee motivation through incentives and their job satisfaction as well. The location of their company must be strategic. They also need to improve corporate social responsibilities though helping farmers in their livelihood as well as their houses, irrigation system etc. The company have focus on pricing strategies by comparing demand of product.