Marketing Across Culture Success or Dilemma Essay

Marketing across culture is one of the biggest issues which multinational companies have been confronting nowadays. Since marketing is an important factor for the propagation of a particular product or company, marketing plan should also be effective simultaneously. Every organization has to pay attention towards all the aspects which can make a marketing plan successful and ethical aspect is one of them. Since global marketing is a complex process, ethical issues like cultural diversity is one of the major reasons that can cause failure of marketing plan. Marketing across culture is basically defined as product or service promulgation beyond the borders. Since beyond borders, culture, lifestyle and audience get changed, the attitude of the people also gets changed simultaneously. (Hutterer 2006) So, it can be regarded an ethical dilemma to market the products on international level and for dealing with such situation, company needs to scrutinize interests, traditions and culture of the indigenous people. However, different organizations have developed dissimilar strategies in order to cope with such ethical issues. Reasons of this dilemma Cultural diversity is generated by dissimilarity between native culture and the culture beyond the borders. Since every society has its own culture, its audience also possesses dissimilar concerns, ideologies, concepts, principles and keeping all these dynamics under consideration, a marketing plan is developed so that it can come up with the requirements of that respective culture. (Hall & Hall, 1990) If the organizations neglect this aspect without considering the emotions and affiliations of its audience important, the result appears in the form of negative consequences. Since the main reason of this dilemma is dynamic nature of traditions, the organizations usually employ strategic plan keeping the regional aspects under consideration. However, in such cases, the organizations which assume theory of relativism are considered successful because it enables them to come up with regional cultural requirements. Since there are no absolute criteria for universal morality in this regard, this ethical dilemma has been solved using the utilitarian approach and the example can be taken from IKEA Inc. In Saudi Arabia, they have kept ethical and moral concerns in limelight while marketing their services and their apology for using female images in marketing transmedia can be taken as evidence in this regard. (Quinn 2012) Another reason why this thing is considered a dilemma is that marketing across culture makes it complex for the organizations to comply with the needs of customers since not only traditions, culture and thoughts of the audience change with the boundaries, but their taste and priorities also change simultaneously. For instance, McDonalds in India markets its products keeping the vegetarian audience under consideration while in other regions like USA, UK and Canada, they market their products through promulgating other additional factors. Hence, through this way, McDonalds not only keeps the cultural but also religious needs of its audience under consideration and this ethical aspect of its marketing plan makes it outstanding in one way or other. However, with the expansion of the business on global level and with the advancement in technology, marketing has become rather a technical yet interesting task and the reason behind this fact is the propagation of social media and similar other sources. These sources have made it ample easy to approach targeted audience yet the cross-culture issue is still persistent since these sources do not give any remarkable evidence regarding the cultural diversity and marketing plan. Comparatively, there are different other organizations like Air Asia which have been struggling with the ethical issue of marketing across culture. Though it has assumed different ethical approaches like absolutism, egoism etc in order to deal with its audience yet there is no remarkable progress in making its service a world popular one. However, there can be several strategic options available to deal with this issue of marketing across culture. Proposed solution: Different solutions for dealing with the issue of marketing across culture are as followed: Pluralism: The first solution in this regard can be given in the form of pluralism since it enables the organization to have an in-between path of utilitarianism and absolutism. (Hinman 2011) Some organizations use absolute ethics for marketing its products and some consider utilitarianism as the best source of marketing across culture but both of them might cause failure since no absolute policy or theory works when the regions are diverse and discriminate from each other. So, only an organization, who assumes theory of pluralism in order to deal with this global dilemma, can get successful position in global market. For this purpose, the organization can also do cultural analysis before marketing its product. Cultural analysis before marketing: This solution can be regarded one of the most significant steps in order to deal with the dilemma of marketing across culture. The reason behind this claim is that understanding the culture of the native people would not harm their feelings in any way. Suppose, if McDonalds never does cultural analysis in India and launches its products without differentiating vegetarian and non-vegetarian food, the result would appear in the form of violation of ethical code of that country. In such case, this organization would face severe opposition and there would be no profitability as well. So, another best solution to deal with this issue would be cultural analysis of the organization and before marketing a specific product or service in any region of the world, it is mandatory for it to analyze the potential market from cultural perspective. Change management strategy: Apart from assuming above given both solutions, the organization would also need to have caliber to adopt change management strategy since marketing across culture would need a severe change in the core marketing plan of the company. In such case, the company would have to deal with the internal issues as well and it can deal with this global ethical dilemma only if it would be able to deal with the internal issues of the organization. Through assuming all these three solutions, all the organizations aiming at expanding its services beyond borders can deal with the ethical dilemma of marketing across culture. Hence, only through dealing with ethical issues, the organizations can get successful marketing promotions throughout then world. References: Hall, E. T. & Hall, M. R., (1990) Understanding cultural differences. Yarmouth, Me.: Intercultural Press. Hinman, L. M. (2011) Ethics: A Pluralistic Approach to Moral Theory. Boston, MA: Wadsworth Pub. Hutterer, R. (2006) Marketing Across Cultures – Qoo an International Success Story? NY: GRIN Verlag Quinn, Ben. â€Å"Ikea Apologises over Removal of Women from Saudi Arabia Catalogue.† The Guardian. Guardian News and Media, 01 Oct. 2012. Web. 05 Jan. 2013. .

What Can Businesses Learn from Text Mining

Case StudyWhat Can Businesses Learn From Text Mining? Text mining is the discovery of patterns and relationships from large sets of unstructured data – the kind of data we generate in e-mails, phone conversations, blog postings, online customer surveys, and tweets. The mobile digital platform has amplified the explosion in digital information, with hundreds of millions of people calling, texting, searching, â€Å"apping† (using applications), buying goods and writing billions of e-mails on the go.Consumers today are more than just consumers: they have more ways to collaborate, share information, and influence the opinions of their friends and peers; and the data that they create in doing so have significant value to businesses. Unlike structured data, which are generated from events such as completing a purchase transaction, unstructured data have no distinct form. Nevertheless, managers believe such data may offer unique insights into customer behaviour and attitudes t hat were much more difficult to determine years ago.For example, in 2007 JetBlue (the American Airline) experienced unprecedented levels of customer discontent in the wake of a February ice storm that resulted in widespread flight cancellations and planes stranded on Kennedy Airport runways. The airline received 15,000 emails per day from customers during the storm and immediately afterwards, up from its usual daily volume of 400. The volume was so much larger than usual that JetBlue had no simple way to read everything that its customers were saying.Fortunately, the company had recently contracted with Attensity, a leading vendor of text analytics software, and was able to use the software to analyze all of the e-mail it had received within two days. According to JetBlue research analyst Bryan Jeppsen, Attensity Analyze for Voice of the Customer (VoC) enabled JetBlue to rapidly extract customer sentiments, preferences, and requests it couldn’t find any other way.This tool us es a proprietary technology to automatically identify facts, opinions, requests, trends, and trouble spots from the unstructured text of survey responses, survey notes, e-mail messages, Web forums, blog entries, news articles, and other customer communications. The technology is able to accurately and automatically identify and many different â€Å"voices† customers use to express their feedback (such as a negative voice, positive voice, or conditional voice) which helps organisations pinpoint key events and relationships, such as intent to buy, intent to leave, or customer â€Å"wish† vents. It can reveal specific product and service issues, reactions to marketing and public relations efforts, and even buying signals. Attensity’s software integrated with JetBlue’s other customer analysis tools, such as Satmetrix’s Net Promoter metrics, which classifies customers into groups that are generating positive, negative, or no feedback about the company. Using Attensity’s text analytics in tandem with these tools, JetBlue developed a customer bill of rights that addressed the major issues customers had with the company.Hotel chains like Gaylord Hotels and Choice Hotels are using text mining software to glean insights from thousands of customer satisfaction surveys provided by their guests. Gaylord Hotels is using Clarabridge’s text analytics solution delivered via the Internet as a hosted software service to gather and analyze customer feedback from surveys, e-mail, chat messaging, staffed call centres, and online forums associated with guests’ and meeting planners’ experiences at the company’s convention resorts.The Clarabridge software sorts through the hotel chain’s customer surveys and gathers positive and negative comments, organizing them into a variety of categories to reveal less obvious insights. For example, guests complained about many things more frequently than noisy rooms, but complaints about noisy rooms were most frequently correlated with surveys indicating an unwillingness to return to the hotel for another stay. Analyzing customer surveys used to take weeks, but now takes only days, thanks to the Clarabridge software.Location managers and corporate executives have also used findings from text mining to influence decisions on building improvements. Wendy’s International adopted Clarabridge software to analyze nearly 500,000 messages it collects each year from its Web-based feedback forum, call centre notes, e-mail messages, receipt-based surveys, and social media. The chain’s customer satisfaction team had previously used spreadsheets and keyword searches to review customer comments; a very slow manual approach.Wendy’s management was looking for a better tool to speed analysis, detect emerging issues, and pinpoint troubled areas of the business at the store, regional or corporate level. The Clarabridge technology enables Wendyâ₠¬â„¢s to track customer experiences down to the store level within minutes. This timely information helps store, regional and corporate managers spot and address problems related to meal quality, cleanliness, and speed of service. Text analytics software caught on first ith government agencies and larger companies with information systems departments that had the means to properly use the complicated software, but Clarabridge is now offering a version of its product geared toward small businesses. The technology has already caught on with law enforcement, search tool interfaces, and â€Å"listening platforms† like Nielsen Online. Listening platforms are text mining tools that focus on brand management, allowing companies to determine how consumers feel about their brand and take steps to respond to negative sentiment.Structured data analysis won’t be rendered obsolete by text analytics, but companies that are able to use both methods to develop a clearer picture of the ir customer’s attitudes will have an easier time establishing and building their brand and gleaning insights that will enhance profitability. ENDCase Study Questions: 1. What challenges does the increase in unstructured data present for businesses? 2. How does text mining improve decision-making? 3. What kinds of companies are most likely to benefit from text mining software?Explain your answer. 4. In what ways could text mining potentially lead to the erosion of personal information privacy? Explain. 5. Visit a website such as TripAdvisor. com (or high street retailer ) detailing products or services that have customer reviews. Pick a product, hotel, or other service with at least several customer reviews and read those reviews, both positive and negative. How could Web content mining help the offering company improve or better market this product or service?What pieces of information should be highlighted| What can businesses learn from text mining? 1. What challenges does the increase in unstructured data present for businesses? The increase in unstructured data, such as that generated from e-mails, phone conversations, blog postings, online customer surveys and tweets, presents challenges for businesses as it has no distinct form, unlike structured data, which is generated from events such as completing a purchase transaction.The challenge of having unstructured data means that it can be difficult to interpret a large quantity of data in a short time as there are so many differing pieces of data rather than just a few structured pieces. The need to use tools such as text mining to interpret unstructured data adds extra challenges specifically those related to finance. The cost of implementing such tools can be great; not only does the technology need purchasing; the rate at which technology evolves means there will be costs in the upkeep with regards to updating new software.Other costs will include staff training; this will have an initial outlay a s well as a continuous financial impact as new technologies will require new training. 2. How does text-mining improve decision making? Using text mining improves decision making as it can analyse a vast quantity of data, condense the results into specific categories and reveal information that would have been less obvious otherwise. It can show correlations between many different factors more easily than without the text mining analysis.Using these less obvious insights gleaned from the information it is possible for a business to make better informed decisions that may never have been thought of if it was not used. Using text mining tools allows companies to build predictive models to gain insight into both their structured and unstructured data. Using these tools it is possible to recognise patterns and common themes amongst unstructured data, particularly those gained from things such as focus groups and blogs. Identifying these themes allows better decisions as it can show corr elations between data that otherwise would not have been visible.An example of this practice is the use of listening platforms such as Nielson Online which can determine the feelings of consumers and allow a company to better make decisions based upon their customers’ wants and needs. 3. What kinds of companies are most likely to benefit from text mining software? Large companies that have information system departments will benefit mostly from text mining software as it will enable them to speed up processes that they are already concentrating on. The text mining software will allow these companies to analyse large amounts of data that would normally take weeks to work through in just days.Other companies will benefit from smaller packages of the text mining software, particularly those that incorporate ‘listening platforms’. This will allow companies to more easily gauge how they are perceived by their consumers in terms of brand satisfaction and highlight any improvements that need to be rendered. Financial and communications provider companies can benefit from using text mining software by using it to identify their customers’ needs from their customer feedback to interpret better ways in which to retain their most profitable clients.Marketing companies can benefit from using text mining software to implement predictive modelling to improve marketing and promotions to their target audience and retailers can benefit from text mining software to quickly identify any major issues that occur on store level to better help managers improve their stores. 4. In what ways could text mining potentially lead to the erosion of personal information privacy? Text mining could potentially lead to the erosion of personal information privacy as it gives such an increased insight into the movements and habits of the public.Although text mining can help make improvements in the services being offered, it also gains a large amount of information abo ut an individual. This insight into one’s personal information further adds to the ever growing ‘big brother society’ or ‘surveillance society’. With the introduction of things such as increased CCTV monitoring the streets and larger quantities of data constantly being stored by companies there is much speculation that personal privacy is quickly being eradicated. Text mining tools may be another way in which this is apparent.An example of this is text mining tools used on holiday purchases; such a simple task can give an insight into the financial circumstances of an individual from the cost of the holiday to any extras purchased with it, as well as spending habits of that individual and other preferences. One way this information could infringe privacy is if it is then used to market other products specifically to that individual based on their prior purchases. 5. How could Web content mining help the offering company improve or better market this product or service?What pieces of information should be highlighted? Using Tripadvisor. com to read reviews on a hotel in London it has been possible to see the differing opinions of guests staying there. The hotel needs to utilise these reviews in order to better promote their services and to eradicate any problems. Using web content mining could be the most efficient way to do this. The hotel has 736 reviews of which 630 are positive and 106 are negative. It would be inefficient to manually read hrough this amount of text and cross reference specific points that need addressing. Using web mining tools the hotel could easily find which points they can use to market their services, some which appear to be the accessibility to amenities, particularly the tube station, and which points they need to improve on, particularly apparent is the attitude of the staff. Not only will web mining easily flag up these points it will easily show trends in the feelings of the guests, which could be missed if the reviews were to be analysed manually.The hotel would also save time and money by allowing the use of web mining as it eradicates most man power and human error. Bibliography Books Kenneth C. Laudon, Jane P. Laudon (2012). Management Information Systems: Managing The Digital Firm. Harlow: Pearson Education Limited. Online Sources Daily Mail Online (2010) Big Brother society is bigger than ever: New technology is ‘undermining privacy by stealth’. Available at: http://www. dailymail. co. uk/news/article-1328445/Big-Brother-society-bigger-New-technology-undermining-privacy-stealth. tml#ixzz1s9qMFfIg (Accessed 10/04/2012) JISC (2012) The Value and Benefit of Text Mining to UK Further and Higher Education. Digital Infrastructure. Available at: http://bit. ly/jisc-textm (Accessed 10/04/2012) Nucleus Research (2007) SPSS Text Mining. Available at: http://www. spss. ch/eupload/File/PDF/Guidebook%20–%20SPSS%20Text%20Mining. pdf (Accessed 10/04/2012) World Ac ademy of Science, Engineering and Technology (2005) Powerful Tool to Expand Business Intelligence: Text Mining. Available at: http://www. waset. org/journals/waset/v8/v8-21. pdf (Accessed 10/04/2012)

Impact of power and politics in organisations Essay

More than 40 years ago, Harold Lasswell (1936) defined politics as â€Å"the study of who gets what, when and how†. Certainly who gets what, when, and how are issues of fundamental importance in understanding formal organizations. Nevertheless, organizational politics and power are both topics which are made conspicuous by their absence in management and organization literature. Therefore, power and politics in an organization can now be defined as the management of influence to obtain ends not sanctioned ends through non-sanctioned influence means. The issue of whether or not organizational politics negatively impacts performance requires a specification of the dimensions that are to be used in evaluating organizational performance. For our purposes, performance in an organization refers to any of the standard indicators of organizational well-being, including profit in the case of a business firms and the ability to get projects completed and within budget with respect to non-profit organizations. Making organizations more innovative, responsive and responsible requires focusing on a number of leadership, power and influence issues. These issues are critical in coping with the strategic environmental with all its characteristics and strategic leader performance in that environment. The issues influence developing teams at the strategic level as well as managing organizational processes linked to values and ethnics, organizational culture, visioning and the management of change, such issues include; †¢ Implementing strategic or adaptive change in the face of formidable resistance. †¢ Fostering entrepreneurial and creative behaviour despite strong opposition. †¢ Gaining resources and support from bosses whose personal agenda might include organizational harmful political games. †¢ Avoiding destructive adversarial relationships with others whose help and cooperation are paramount to your success, but who are outside your chain of command and your direct control. †¢ Building and developing an effective teams in an internal environment where the natural tendency is to conflict with each other. †¢ Fostering organizational excellence, innovation and creativity, and not getting mired in bureaucratic politics or dysfunctional power conflicts. For most leaders in an organization, the key to successful implementing organizational change and improving long term performance rests with the leader’s skill in knowing how to make power dynamics work for the organizational, instead of against it. In John Gardner’s power in organization’s he wrote about leadership and power in organizations, notes, â€Å"of course leaders are preoccupied with power! The significant questions are: what means do they use to gain it? How much do they exercise it? † To what ends do they exercise it? He further states, â€Å"Power is the basic energy needed to intimate and sustain action or, to put it another way, the capacity to translate intention into reality and sustain it†. Power is the opportunity to build, to create, to nudge history in a different direction. The concept of organizational politic can be linked to Harold Lasswell’s (1936) where politics involves the exercise of power to get something done, as well as to enhance and protect the vested interests of individuals or groups. Thus, the use of organizational politics suggests that political activity is used to overcome resistance and implies a conscious effort to organize activity to challenge opposition in a priority decision situation. Because of scarce resources and enduring differences, conflict is central to organizational dynamics and power is the most important resource. Conflict is more likely in under bounded systems (less regulation and control) in an over bounded system with power concentrated to the top. Jeffories makes the point that organizations play the political game within the broader governmental context, but these individuals also play politics within organizations. And power is key in both cases, because it confers the ability both to allocate resources- in itself a way to increase power and to consolidate power by bringing others with similar goals and objectives into the inner decision making core. Drummond, Helga asserted that organization diversity, interdependence, resource scarcity, and power dynamics will inevitably generate political forces regardless of the players. Organizational politics cannot be eliminated or fantasized away. Leaders with s healthy power motive can learn to understand and manage political processes in the organization. Power in an organization is attractive because it confers the ability to influence decisions, about who gets want resources, what goals are pursued, what philosophy the organization adopts, and power also gives a sense of control over outcomes and may in fact convey such enhance control. In conclusion, the impact of politics and power cannot be over emphasized because it is the only means through which an organization can achieve it goals and objectives without being too personal. SOURCES 1. Drummond, Helga (2000): introduction to Organizational Business. 2.Allen, R. W, & Porter, L. W. : Organizational politics and its effects on members. 3. Harold Lasswell: Organizational politics and its effects on members. Organizational behaviour 4. David K. Banner: Designing effective organisations 5. Stephen Robbins: The Truth about Managing People and Nothing but the Truth. 6. Willie E. Hopkins: Aligning organizational subcultures for competitive advantage 7. Mishane and Von Glinow: Organisational behaviour 8. Kreitner and Kinicki: Organizational behaviour 9. Stephen J. Zaccaro: The Nature of Organizational Leadership.

World War 1 & 2 Essay Example | Topics and Well Written Essays - 750 words

World War 1 & 2 - Essay Example At that time U.S. was working on its larger interest of â€Å"containment†. They want to prevent Communism from spreading. Though, United States’ involvement in this war is a extremely controversial subject. Vietnam War was the longest war fought in the history of United States, and had long lasting impact on American society. It was also termed as the first war that was lost by United States. AMERICAN INVOLVEMENT IN THE WAR Communism was viewed as the greatest threat in post WWII era. In December 1949, Chinese communist forces won civil war in China that worried U.S. and its western allies. Allies felt that all of Southeast Asia now might fall to communism. The United States entered as a savior from the threat of communism in Southeast Asia. President of America feared that Communist powers now would take control of Vietnam. Afterwards, state after state might also fall to Communism. Economic and political system of communism was strongly opposed by U.S. Vietnam was se parated in two parts in 1954, after fighting a war of independence against French. When French drew back, Communists took in control of Northern part of Vietnam while Southern part was under non-Communist government. ... America started involving itself in this war initially by supporting South Vietnam with only military advisers. They eventually increased number of advisers nearly about 17,000 initially started from 800, while John F. Kennedy was president of U.S. during the early 1960s. In 1965, after news from U.S. presidency that that United States Navy Ships came under near Vietnam’s coast. By the end of 1965, nearly 80,000 U.S. combatants were in Southern part of Vietnam this number increased to about 543,000 at the height war (1969).The most worried part of this war was when United States conducted 150,000 of air strikes in Northern Vietnam during a single year only. This number is many times more than bombing done by U.S. during WWII. CONSEQUENCES OF AMERICAN PARTICIPATION At the end of the war American role in Vietnam was over. Communist North captured the South Vietnam. Humiliation caused by this defeat from a nation that was termed as a â€Å"fourth-rate power†. It has caused a great loss of self-confidence and pride in the mind and thinking of people who thought United States as unbeatable. It was estimated that about $167 billion were spent on the war. A high political cost was paid by U.S. after Vietnam War. Public’s faith was weakened by it. The main consequence felt was that, after this war Americans never trusted nor respected public institutes. Americans seemed to stay away from the returning veterans rather to give them welcome parades. In this fight more than 2 million soldiers took part, out of whom 58,000 lost their life during the war, 300,000 were physically sounded and many who suffered psychological scars and the 2,387 were listed as missing. Unfortunately nothing was done to support veterans and their families who required assistance in

Analysis of Korean Culture Essay Example | Topics and Well Written Essays - 500 words - 6

Analysis of Korean Culture - Essay Example The beer was given a look of a woman while tiger never succeeded due to lack of patience. The background of the story was to give the origin of the leadership of Korea. The book Samguk Yusa: legends and history of the three kingdoms of ancient Korea is a collection of various histories of the three monarchies of Korea who were Silla, Paekche, and Koguryo. The author is a fresh fiction writer. One of his most famous books is â€Å"The Great Divorce.† She lives in New York. She is also a holder of B.A.in humanities from Yale College and a Ph.D. in English from Columbia University. In this story, the Korean leader is believed to have descended from heaven. The gods from the place of sunrise were responsible for the leadership choice. This choice was through a test of patience where the beer was more tolerant and patient than the tiger. The gods required fair leadership so the whole process of leadership choice was necessary. Considering the evolution of the human leader nature of origin, the leader was godly given. The whole of these steps of attaining leadership made the leader acceptable. The book is a fairy tale collection of the beliefs concerning leadership in Korea in relation to other regions in the east including China. These stories were made to help the children have a positive view of the leaders. On the other hand, it is a religious book in that it tells more on prayer and its effect. The power of prayer in this story helps in attaining the desired status. This book is also historical to some extent. It teaches on the history of the leadership and the entire eastern regional religion, as the gods were believed to be in the Chinese Mountains (Ilyon 2006). The composer of the story is well versed with the child’s psychology. The composer puts the story down in a chronological order thus making it easy to understand. Viewing of leadership as a divine provision is a character that makes the story more acceptable and interesting.  Ã‚  

The Efficiency of European Container Terminals and Implications for Case Study

The Efficiency of European Container Terminals and Implications for Supply Chain Management - Case Study Example This title precisely represents the core subject of the paper. The abstract of the paper briefly discuss the main objective of the study, methodology used in the process and the final outcome of the study. It can be concluded from the statement of purpose of the abstract that the core content of the introduction of the paper is significantly matching with the basic statement of the abstract. The major purpose of the study is to determine the level of efficiency of the European container terminals. In the introduction of the study various information are given in a proper sequence. All these information are directly or indirectly related to the main purpose of the study. The main objective of this study involves the determination of the efficiency of container terminals and its implication in the global supply chain management. But before going straight into the determination process the term container terminal and its role in the global supply chain management needs to be defined. Container port functions as a link between the consumers and the producers of goods and it is mainly used in the export import industry. Container port industry, simply a part of the global supply chain industry where there is many other players who actually influence the main role of the container port industry. In the last two decades there have been two main changes in the container shippin g industry. These changes have taken place in the form of globalization in case of service coverage and provision in case of extension of logistics services. Apart from this, the introduction part also includes the nature of the competitiveness of the port industry and various external and internal challenges that this industry is likely to face. All these information are indirectly related with the main purpose of the study. It is quite clear form the introduction part of

Sandin v. Conner Essay Example | Topics and Well Written Essays - 500 words

Sandin v. Conner - Essay Example In said action, the District Court granted the officials summary judgement, which was however reversed by the Court of Appeals. The CA ruled that Conner had a liberty interest to be free from disciplinary segregation, for which reason there was a question of fact whether he had been denied due process, under Wolff v. McDonnell (418 US 539). 1. According to the decision in Wolff, states may in certain circumstances create liberty interests that are protected by the Due Process Clause. Those interests, however, will mostly be in the nature of freedom from restraint, in the sense that the punishment imposes an atypical and significant hardship on the inmate in relation to the ordinary and usual conditions of prison life. 3. The punitive measure taken against Conner, which is disciplinary segregation, is not the atypical, significant hardship in which a State might conceivably create a liberty interest. Aside from the fact that Conner’s record was subsequently expunged, segregation was administered as a usual condition of prison life, not more burdensome than similar measures imposed upon inmates in administrative segregation and protective custody. Conner’s discipline did not exceed similar but totally discretionary confinement, in either duration or degree of restriction. This writer agrees with the decision. It is true that prisoners do not shed all constitutional rights at the prison gate, (Wolff, 418 U.S. at 555), but it must be remembered that â€Å"lawful incarceration brings about the necessary withdrawal or limitation of many privileges and rights, a retraction justified by the considerations underlying our penal system† (Price v. Johnston, 334 U.S. 266, 285 (1948)). The court has determined that while the case involves a punitive measure imposed on Conner, it is not a â€Å"dramatic departure† from the basic conditions of his sentence. Within bounds of reason and where abuse is absent, the